Social Media Manager & Content Creator

Company Overview

The Pant Project is a Mumbai-based D2C fashion brand founded in 2020 by Dhruv and Udit Toshniwal. The brand specializes in custom-made and ready-to-wear bottomwear, offering premium, well-fitted pants designed for comfort, functionality, and style. Built as a digital-first brand, The Pant Project has grown rapidly by focusing on a niche category and building a strong consumer-led fashion community. Website

Job Summary

The Social Media Manager & Content Creator will be responsible for owning and scaling The Pant Project’s digital presence across various social platforms. This role expects a creative individual who excels in fashion-led storytelling, creates high-performing content, and actively engages the audience while enhancing the brand voice.

Responsibilities

• Own the social media strategy, content calendar, and daily publishing across Instagram, LinkedIn, and other relevant platforms.
• Create and execute engaging content formats including reels, static creatives, trend-led content, and behind-the-scenes storytelling.
• Drive community engagement and build a strong brand voice across channels.
• Collaborate with internal creative, brand, and performance teams for campaigns and launches.
• Identify and leverage trends, memes, and cultural moments relevant to the brand.
• Coordinate with influencers and creators for content collaborations.
• Track performance metrics including engagement, reach, growth, and content effectiveness.

Qualifications

• 3-5 years of experience in social media management and content creation, preferably with D2C, fashion, or lifestyle brands.
• Strong understanding of Instagram-first content and platform trends.
• Hands-on experience in ideation, scripting, and content execution.
• Strong aesthetic sense and understanding of fashion/content storytelling.
• Comfortable being agile, experimental, and fast-moving in a consumer brand setup.

Preferred Skills

• Experience with analytics tools and metrics tracking for performance measurement.
• Ability to create visually appealing content aligned with current fashion trends.

Experience

• 3-5 years of relevant experience in social media management and content creation.

Environment

• On-site work location in Fort, Mumbai.
• Monday to Friday working days.

Salary

• Not specified.

Growth Opportunities

• Potential for career advancement within the branding and marketing sectors of the company.

Benefits

• Not specified.