Head Of Content | Scrabble

Posted on July 17, 2024

Job Description

Job Description: Powerhouse91 (Azah, Slovic, Expertomind, and SuprHome) is seeking a head of content who can take ownership of the content marketing team and drive content marketing strategy to drive brand and business goals. This role reports to the VP - Brand Marketing.  Role & Responsibilities: <ul> <li style="text-align:justify">Oversee a team of professionals spanning copywriting, design, videography, production, ensuring the delivery of high-quality content aligned with brand standards.</li> <li style="text-align:justify">Conceptualize and execute impactful celebrity and brand campaigns in multiple regional languages, effectively reaching diverse target audiences and enhancing brand visibility.</li> <li style="text-align:justify">Strategize content planning to optimize click-through rates (CTRs) and return on ad spend (ROAS), resulting in increased audience engagement and conversions.</li> <li style="text-align:justify">Collaborate closely with internal stakeholders, including sales teams, to align content strategies with business objectives and drive customer acquisition and retention.</li> <li style="text-align:justify">Developed an innovative approach for long-format advertisements on platforms like Facebook, yielding a remarkable return on ad spend (ROAS) of 2+ and fostering heightened audience engagement.</li> <li style="text-align:justify">Oversee the brand's positioning across various touchpoints, including product packaging, UX, website landing pages, and advertisements.</li> <li style="text-align:justify">Lead generation od impactful revenue through CRM activities across email, SMS and WhatsApp</li> <li style="text-align:justify">Ensure the product catalogue is managed to best in class standards to deliver on business goals. </li> <li style="text-align:justify">Manage briefs and work with external agencies and partners. </li> <li style="text-align:justify">Employ a research-driven approach to gather and implement consumer insights and across content efforts and keep building understanding of competitor landscape</li> </ul> <div style="text-align:justify">Role & Responsibilities:</div> <div style="text-align:justify"> <ul> <li style="text-align:justify">Demonstrated 3-5 years of experience building a content marketing strategy that impacts business results.</li> <li style="text-align:justify">Proven record of managing a content marketing team</li> <li style="text-align:justify">Creative eye for detail and storytelling, with a passion for storytelling.</li> <li style="text-align:justify">Excellent writing skills are critical and a must </li> <li style="text-align:justify">Strong communication and collaboration skills to work effectively within a team environment.</li> <li style="text-align:justify">Flexibility to adapt to changing priorities and deadlines in a fast-paced work environment</li> <li style="text-align:justify">Broad experience across content marketing channels and a thirst to continue testing and learning.</li> <li style="text-align:justify">Budget management experience.</li> </ul> </div>

Job Description