Associate Director, Global Channel Analytics

Job Summary

The Associate Director, Global Channel Analytics will play a crucial role in tracking, analyzing, and reporting on metrics across key scientific communication channels. This position is responsible for synthesizing complex analytics into actionable insights that will enhance content engagement and optimize omnichannel strategies, ultimately contributing to the organization's goals in scientific communications.

Responsibilities

• Track, analyze, and report on metrics and analytics across key scientific communication channels, sharing actionable insights to improve channel and content engagement.
• Synthesize complex analytics into data storytelling that shapes content planning and dissemination strategies through clear, data-backed recommendations.
• Develop and maintain metrics-driven narratives for reporting on integrated medical communication plans, collaborating with Digital teams for robust data visualization and interpretation of dashboard-related metrics.
• Collaborate with the Scientific Communications team and Digital team to assess channel performance across various platforms, ensuring alignment with evolving content dissemination approaches.
• Identify performance trends and share strategic recommendations to optimize channel selection, audience targeting, and engagement approaches for scientific communications deliverables.
• Leverage generative AI tools to enhance analytic efficiency, ensuring seamless augmentation of content creation, personalization, and delivery.
• Monitor AI-generated content performance, refining AI model tools, prompts, and training sets in collaboration with Digital based on audience engagement and quality metrics.
• Stay updated on advancements in scientific communications to ensure metric frameworks evolve with the external landscape.

Qualifications

• Bachelor's degree in a relevant field; advanced degree (Master's or PhD) preferred.
• Strong analytical skills with experience in data storytelling and visualization.
• Proficiency in analytics tools and platforms for tracking and reporting metrics.
• Excellent communication skills, both written and verbal, with the ability to present complex data clearly.
• Experience in scientific communications or related fields.
• Familiarity with generative AI tools and their application in content creation and analytics.
• Ability to collaborate effectively across teams and manage multiple projects simultaneously.
• Strong problem-solving skills and strategic thinking capabilities.

Experience

• Minimum of 5-7 years of experience in analytics, scientific communications, or a related field, with a focus on channel performance and engagement strategies.

Environment

• This position is based in Bengaluru, Luxor North Tower, and follows a hybrid work model, combining both in-office and remote work.

Salary

• Estimated salary range: ₹14,000,000 per annum.