● Planning and executing the regular social media presence of the brand.

 

● Create location-wise content and go-to-market social media launch strategies for new

 

centres. Analyzing influencer data, and optimising campaigns to reduce cost per view &

 

cost per engagement.

 

● Owning, building & managing the social media budgets across all regions and platforms.

 

● Implement new trends, and integrate available generative AI tools for better reel/short

 

views and engagement rates.

 

● Synced up with other performance marketing managers & agencies to maintain

 

consistency in offerings, brand positioning and messaging.

 

● Managing agency relationships and aligning multiple agency teams based in different

 

locations.

 

● Maintain & verify billing, agreements & other administrative tasks on social media &

 

influencer activities.