Traditional Media and Public Relations
About Jio BlackRock: About Jio BlackRock: In July 2023, BlackRock and Jio Financial Services Limited (JFS) announced an agreement to form Jio BlackRock, a 50:50 joint venture that combines the respective strengths and trusted brands of BlackRock and JFS to deliver tech-enabled access to affordable, innovative investment solutions for millions of investors in India.
The ambition is to become market leader in wealth management by 2030. The ambition is to become market leader in wealth management by 2030. In the dynamic landscape of India's wealth management industry, significant growth and transformation are underway. Driven by shifting demographics, the transfer of generational wealth, and the increasing influence of millennial high-net-worth individuals, this sector is experiencing a paradigm shift.
Jio BlackRock brings BlackRock’s deep expertise and talent in investment management, risk management, product excellence, access to technology, operations, scale, and intellectual capital around markets, while JFS contributes local market knowledge, customer reach, digital infrastructure capabilities and robust execution capabilities.
Together, the partnership will introduce a new player to the India market with a unique combination of scope, scale, and resources. JFS and BlackRock are targeting initial investment of US$150 million each in the joint venture.The joint venture will have its own management team and will launch operations post all regulatory and statutory approvals.
About this role:
As a Media and Public Relations Specialist, you will play a crucial role in driving the success of our products and services through strategic media planning and initiatives that deliver brand visibility, reputation, and thought leadership. The ideal candidate will have a strong background in traditional media relations, excellent communication skills, and a proven track record of securing media coverage and managing public relations campaigns.
Reporting to: CMO, Jio BlackRock
Key responsibilities:
- Media Strategy: Develop and implement a comprehensive media strategy to increase brand visibility and enhance its reputation in the financial services industry. Work closely with brand and creative teams to craft out a compelling traditional media outreach plan to drive campaign outcomes.
- Press Release Management: Draft compelling press releases, media pitches, and other written materials to announce key initiatives, accomplishments, thought leadership insights, and industry news.
- Media Outreach: Cultivate and maintain relationships with key journalists, editors, media planning and execution agencies and relevant influencers to secure media coverage and interviews for the firm's executives and subject matter experts.
- Media Monitoring and Analysis: Monitor media coverage and industry trends to identify opportunities and risks, and provide regular reports and analysis to senior management.
- Crisis Communications: Develop and implement crisis communication plans and protocols to effectively manage and mitigate reputational risks in collaboration with senior leadership and legal/compliance teams.
- Event Management: Support the planning and execution of press conferences, media briefings, industry conferences, and other events to promote the firm's brand and thought leadership. Ensure consistency in messaging and brand positioning across all media and communication channels.
- Budget Management: Manage the media budget effectively, ensuring optimal allocation of resources and ROI on media relations activities.
- Cross-Functional Collaboration: Work closely with marketing, compliance, legal, and other internal teams to ensure alignment and integration of media relations efforts with overall marketing and communication strategies.
Key skills and experiences:
-
- MBA / Degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- 12+ years of experience in media relations, public relations, or corporate communications, preferably in the financial services industry or wealth management sector.
- Proven track record of securing high-impact media coverage and managing successful public relations campaigns.
- Excellent writing, editing, and storytelling skills, with the ability to craft compelling narratives and messaging for different audiences and platforms.
- Strong media relations network and relationships with journalists, editors, and influencers in the financial and business media.
- Crisis communication experience and ability to remain calm and composed under pressure.
- Proficiency in media monitoring and analysis tools/software.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Team player with excellent interpersonal and communication skills.
