Social Media Manager | Scrabble

Posted on November 19, 2024

Job Description

Objectives of this role

Increase engagement for existing audiences with high-quality social initiatives
Acquire new followers by filling gaps in our marketing content output
Align our brand with new and emerging trends
Improve ROI through more consistently on-target messaging
Identify new channels to embed our brand that align our marketing direction
Glean insights from social data using monitoring tools

Responsibilities

Use social media tools to craft and release content to our social channels
Develop social media campaigns in collaboration with the marketing team
Become an extension of the company’s brand to connect with existing customers, and acquire new ones
Analyze the company’s social strategy to make frequent improvement suggestions
Stay up to date with new and emerging trends to help keep [Company X]’s social media presence consistently relevant
Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations

Skills and qualifications

Significant management and leadership experience
Thorough understanding of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest)
A creative mindset and willingness to think outside the box to create engaging content
Strong data analysis skills to analyse key metrics of campaign success using Google Analytics or equivalent
A team player who is willing to work with various internal stakeholders.
Excellent problem-solving techniques
Strong multitasking capabilities under pressure
Clear, confident communication abilities
Effective time-management skills
Plan, create and implement our social media strategies across the entire brand [AAP, OG, TPH, GEMSMANTRA)
Content management across multiple social media platforms including Facebook, Instagram, Twitter, LinkedIn etc
Identify insights and social media trends of campaigns through data analytics
Use data to inform campaigns and social media posts across all social media accounts
Collaborate with copywriters and multiple stakeholders such as brand teams
Liaise with external stakeholders such as digital agencies and influencers.
Management and dissemination of all leads generated through social media campaigns
Monitor, engage and grow our online communities through best-practice community management
Monitor company brand consistency, customer engagement, web traffic of social media campaigns
Monitor and analyze competitor social media communities and social channel
Manage projects adhering to the social media strategy and overall digital marketing strategy
Uphold the company's brand voice and increase brand awareness