Social Media Manager | Scrabble

Posted on November 19, 2024

Job Description

<h3 style="margin-top:32px; text-align:justify">Objectives of this role</h3> <ul> <li style="text-align:justify">Increase engagement for existing audiences with high-quality social initiatives</li> <li style="text-align:justify">Acquire new followers by filling gaps in our marketing content output</li> <li style="text-align:justify">Align our brand with new and emerging trends</li> <li style="text-align:justify">Improve ROI through more consistently on-target messaging</li> <li style="text-align:justify">Identify new channels to embed our brand that align our marketing direction</li> <li style="text-align:justify">Glean insights from social data using monitoring tools</li> </ul> <h3 style="margin-top:32px; text-align:justify"><a name="_heading=h.bf3kf0wnr08j"></a>Responsibilities</h3> <ul> <li style="text-align:justify">Use social media tools to craft and release content to our social channels</li> <li style="text-align:justify">Develop social media campaigns in collaboration with the marketing team</li> <li style="text-align:justify">Become an extension of the company’s brand to connect with existing customers, and acquire new ones</li> <li style="text-align:justify">Analyze the company’s social strategy to make frequent improvement suggestions</li> <li style="text-align:justify">Stay up to date with new and emerging trends to help keep [Company X]’s social media presence consistently relevant</li> <li style="text-align:justify">Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations</li> </ul> <div style="text-align:justify"> <h3 style="margin-top:32px; text-align:justify">Skills and qualifications</h3> <ul> <li style="text-align:justify">Significant management and leadership experience</li> <li style="text-align:justify">Thorough understanding of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest)     </li> <li style="text-align:justify"><a name="_heading=h.u4qxzp1fldh"></a>A creative mindset and willingness to think outside the box to create engaging content</li> <li style="text-align:justify"><a name="_heading=h.usjgn97ylig7"></a>Strong data analysis skills to analyse key metrics of campaign success using Google Analytics or equivalent</li> <li style="text-align:justify"><a name="_heading=h.1ft61ta8v3qv"></a>A team player who is willing to work with various internal stakeholders.</li> <li style="text-align:justify">Excellent problem-solving techniques</li> <li style="text-align:justify">Strong multitasking capabilities under pressure</li> <li style="text-align:justify">Clear, confident communication abilities</li> <li style="text-align:justify">Effective time-management skills</li> <li style="text-align:justify"><a name="_heading=h.165wttokn6ui"></a>Plan, create and implement our social media strategies across the entire brand [AAP, OG, TPH, GEMSMANTRA)</li> <li style="text-align:justify"><a name="_heading=h.d5x0iw72sw33"></a>Content management across multiple social media platforms including Facebook, Instagram, Twitter, LinkedIn etc</li> <li style="text-align:justify"><a name="_heading=h.3c3bart91je0"></a>Identify insights and social media trends of campaigns through data analytics</li> <li style="text-align:justify"><a name="_heading=h.j8qhing2tfrq"></a>Use data to inform campaigns and social media posts across all social media accounts</li> <li style="text-align:justify"><a name="_heading=h.w9vu3o4ee1lf"></a>Collaborate with copywriters and multiple stakeholders such as brand teams</li> <li style="text-align:justify"><a name="_heading=h.x3781fj42z1y"></a>Liaise with external stakeholders such as digital agencies and influencers.   </li> <li style="text-align:justify"><a name="_heading=h.msv773ohaifo"></a>Management and dissemination of all leads generated through social media campaigns</li> <li style="text-align:justify"><a name="_heading=h.wnoxv6tc7gb4"></a>Monitor, engage and grow our online communities through best-practice community management</li> <li style="text-align:justify"><a name="_heading=h.uuk3am7ogbhn"></a>Monitor company brand consistency, customer engagement, web traffic of social media campaigns</li> <li style="text-align:justify"><a name="_heading=h.poq6wiqjmxll"></a>Monitor and analyze competitor social media communities and social channel</li> <li style="text-align:justify"><a name="_heading=h.le1b5pwo1hwo"></a>Manage projects adhering to the social media strategy and overall digital marketing strategy</li> <li style="text-align:justify"><a name="_heading=h.vwud77o5s8ac"></a>Uphold the company's brand voice and increase brand awareness</li> </ul>   </div>

Job Description