AI - Native Graphic Designer & Video Editor

Company Overview

Not specified.

Job Summary

We are seeking a highly skilled AI-Native Graphic Designer & Video Editor to join our in-house creative team. This role is pivotal in producing high-quality visual assets for a next-generation D2C health & wellness platform focused on the US market. The ideal candidate will seamlessly integrate generative AI into their creative workflow to accelerate production, enhance visual storytelling, and deliver scalable, performance-driven content across multiple digital channels. The role demands a combination of strong graphic design, video editing fundamentals, and deep familiarity with AI-powered creative tools to support rapid, high-volume content creation without compromising brand quality or performance.

Responsibilities

• Create and edit high-volume performance creatives for platforms such as Meta, TikTok, YouTube, including UGC-style ads, creator-led content, testimonials, product videos, educational creatives, and promotional assets.
• Transform raw footage, studio assets, product visuals, and AI-generated content into polished, engaging videos with effective pacing, hooks, captions, motion graphics, sound design, and visual storytelling.
• Develop multiple creative variations rapidly across different hooks, formats, offers, and CTAs to facilitate continuous testing and reduce creative fatigue.
• Collaborate closely with Growth and Creative teams to analyze performance metrics (e.g., CTR, CVR, ROAS) and iterate on creative concepts based on data insights.
• Design static and motion assets for paid and organic social media, landing pages, PDPs, email campaigns, and other customer journey touchpoints, maintaining a consistent premium visual identity.
• Leverage AI extensively across workflows using tools such as Veo, Kling, Runway, Seedance, Sora, Pika, Luma, Midjourney, Flux, Ideogram, Adobe Firefly, ElevenLabs, HeyGen, and emerging platforms to accelerate production and generate new visual directions.
• Combine AI-generated assets with traditional design, real product photography, creator content, and studio footage to produce polished final outputs, ensuring high standards of realism, brand fidelity, and quality.
• Build reusable templates and AI-assisted workflows to improve output speed while maintaining creative diversity and quality.
• Research industry trends, competitor creative strategies, and emerging visual formats to inform and enhance creative testing and innovation.
• Maintain organized source files, asset libraries, and version control to support efficient collaboration and quick turnaround.

Qualifications

• 2–4 years of hands-on experience in graphic design, video editing, or performance creative, preferably within a D2C brand, e-commerce company, or growth-focused creative agency.
• A strong portfolio demonstrating expertise in digital and social creative, including both graphic design and video editing.
• Proven experience integrating generative AI tools into real production workflows, not just experimentation.
• Proficiency in Adobe Photoshop, Premiere Pro, After Effects, and Figma.
• Familiarity with AI creative tools such as Veo, Kling, Runway, Seedance, Sora, Pika, Luma, Midjourney, Flux, Ideogram, Adobe Firefly, ElevenLabs, HeyGen.
• Deep understanding of short-form content, visual storytelling, creative hooks, and editing rhythm that captures user attention and engagement.
• Ability to work at high speed, handle multiple briefs simultaneously, and produce multiple iterations without sacrificing quality.
• Strong attention to detail, visual judgment, and ownership of creative outputs.
• Educational qualifications such as BTech, BSc, or equivalent in relevant fields.

Preferred Skills

• Experience creating performance creative for US-focused D2C or e-commerce brands.
• Background in health & wellness, supplements, beauty, skincare, or consumer health.
• Familiarity with performance marketing metrics like CTR, hook rate, hold rate, CVR, CPA, and ROAS.
• Experience editing creator-led or UGC content and collaborating with performance marketing teams.
• Exposure to email design tools such as Klaviyo, Shopify/e-commerce page design, basic CRO, or motion/3D workflows.

Experience

• 2–4 years of relevant experience in digital creative production, with a focus on social media and performance marketing content.
• Demonstrated ability to produce high-quality visual assets rapidly and efficiently, leveraging AI tools.

Environment

• The role is based in Mumbai, with a focus on a hybrid or in-office work setting.
• The work involves fast-paced digital content creation, requiring high-speed workflows, attention to detail, and adaptability.
• The candidate should be comfortable working in a collaborative team environment with cross-functional teams including Creative, Brand, and Growth.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.