<table style="color:#222222; font-family:Arial, Helvetica, sans-serif; font-size:small; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2; text-align:start; text-transform:none; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; white-space:normal; background-color:#ffffff; text-decoration-thickness:initial; text-decoration-style:initial; text-decoration-color:initial; border-collapse:collapse; border:none"> <tbody> <tr style="height:21.5pt"> <td style="border-bottom:1pt solid windowtext; width:461.85pt; border-top:none; border-left:none; border-right:1pt solid windowtext; padding:0in 5.4pt; height:21.5pt; background-color:#ffffff" valign="top" width="616"> <ul type="disc"> <li style="margin-left:15px"><b><span lang="EN" style="font-family:Calibri, sans-serif">Experience</span></b><span lang="EN" style="font-family:Calibri, sans-serif">: 10+ years of experience in digital video strategy, platform growth, content monetization, and driving business results, ideally in a hybrid setup (owned + partner channels) in a people leadership role.</span><br /> &nbsp;</li> <li style="margin-left:15px"><b><span lang="EN" style="font-family:Calibri, sans-serif">Platform Expertise</span></b><span lang="EN" style="font-family:Calibri, sans-serif">: Strong understanding of YouTube and Meta ecosystems, including in-stream monetization, ad revenue models, Shorts/Reels monetization, and creator tools.</span><br /> &nbsp;</li> <li style="margin-left:15px"><b><span lang="EN" style="font-family:Calibri, sans-serif">Business-Oriented Mindset</span></b><span lang="EN" style="font-family:Calibri, sans-serif">: Proven ability to drive business results through data-backed content strategy and platform-native growth tactics. Strong business acumen with a focus on optimizing revenue,profit, market share, ROI, and audience acquisition.</span><br /> &nbsp;</li> <li style="margin-left:15px"><b><span lang="EN" style="font-family:Calibri, sans-serif">Analytical &amp; Data-Driven</span></b><span lang="EN" style="font-family:Calibri, sans-serif">: Expertise in analytics platforms and tools (YouTube Studio, Meta Creator Studio, TubeBuddy/VidIQ, CrowdTangle, etc.) with a track record of turning insights into actionable strategies that deliver tangible business outcomes.</span><br /> &nbsp;</li> <li style="margin-left:15px"><b><span lang="EN" style="font-family:Calibri, sans-serif">Collaboration Skills</span></b><span lang="EN" style="font-family:Calibri, sans-serif">: Experience working with cross-functional teams, including creative, sales, and strategy teams, to ensure business and content strategies are aligned. Proven success in leading strategic initiatives that impact business growth.</span><br /> &nbsp;</li> </ul>

		<p><b><span lang="EN" style="font-family:Calibri, sans-serif">Nice to Have</span></b><span lang="EN" style="font-family:Calibri, sans-serif">:</span></p>

		<ul type="disc">
			<li style="margin-left:15px"><span lang="EN" style="font-family:Calibri, sans-serif">Background in media, digital publishing, entertainment, or creator tech.</span><br />
			&nbsp;</li>
			<li style="margin-left:15px"><span lang="EN" style="font-family:Calibri, sans-serif">Familiarity with digital rights, content licensing, or branded content workflows.</span><br />
			&nbsp;</li>
		</ul>

		<p><span lang="EN" style="font-family:Calibri, sans-serif">Passion for content and a strong pulse on emerging platform trends</span></p>
		</td>
	</tr>
</tbody>

</table> <p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial">&nbsp;</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>