Head of Social Media

Company Overview

Not specified

Job Summary

The Head of Social Media will lead the social media initiatives, primarily focusing on the fitness services vertical. This role is essential for enhancing the online presence, driving community engagement, and executing strategic marketing campaigns across platforms such as Instagram and LinkedIn. The position significantly contributes to the organization's goals by fostering brand love and executing effective social media strategies.

Responsibilities

• Develop and implement social media strategies, particularly focusing on the fitness services vertical.
• Manage the official Instagram page, ensuring brand messaging aligns with overall marketing objectives.
• Plan and execute a comprehensive social calendar, inclusive of campaign management across Instagram and LinkedIn.
• Engage with creators and communities, building partnerships with influencers and the fitness community to bolster brand affinity and community sentiments.
• Monitor and evaluate performance metrics, including monthly follower growth, engagement rates, and click-through rates (CTR).

Qualifications

• Experience: 7 to 10 years in social media management or related fields.
• Skills:
  • Strong understanding of social media dynamics and strategy development.
  • Exceptional project management skills, able to multi-task and deliver results in a timely manner.
  • Strong written and verbal communication capabilities, with a focus on brand storytelling.
  • High proficiency in social media management tools and analytics.
  • Knowledgeable about the fitness industry and trends to effectively engage target demographics.
• Education: Bachelor’s degree in Marketing, Communications, or related fields.

Preferred Skills

• Previous experience working in FMCG or consumer technology sectors.
• Familiarity with community engagement strategies and influencer marketing.

Experience

A minimum of 7 to 10 years of relevant experience in social media roles, ideally with a focus in the fitness or broader lifestyle sector.

Environment

• Location: Bangalore, HSR Layout Sector 4.
• Work Arrangement: 5 days a week in-office, with flexible work hours available.

Growth Opportunities

Potential to advance within the marketing team, with opportunities to lead larger projects or teams as the company grows.

Benefits

• Competitive salary along with eligibility for Employee Stock Ownership Plans (ESOPs) accounting for 25% of the overall Cost to Company (CTC).