Creative Strategist | Scrabble
Posted on December 13, 2025
Job Description
<div>Brand & Narrative Strategy</div>
<div>• Build the brand’s voice, storytelling frameworks, and creative POV from scratch.</div>
<div>• Develop content pillars across social, website, email, and other channels.</div>
<div>• Shape the high-level narrative into a cohesive, emotionally resonant brand language.</div>
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<div>Creative Direction</div>
<div>• Conceptualise campaigns, content series, visuals, shoots, and brand experiences.</div>
<div>• Write clear, inspiring briefs for designers, videographers, editors, and creators.</div>
<div>• Ensure consistency, quality, and taste across all creative output.</div>
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<div>Hands-on Production & Execution</div>
<div>• Lead the end-to-end production of reels, photoshoots, visuals, graphics, and brand assets.</div>
<div>• Create scalable workflows, content calendars, and production systems.</div>
<div>• Manage and collaborate with freelancers, studios, and creative partners. AI-Driven Creative Innovation</div>
<div>• Build an in-house creative engine that leverages emerging AI tools.</div>
<div>• Experiment with image generation, video tools, motion design, automation, and more.</div>
<div>• Keep the brand ahead of creative trends through continuous exploration.</div>
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<div>Cross-functional Collaboration</div>
<div>• Work closely with the founder to co-create and refine creative direction.</div>
<div>• Collaborate across product, R&D, growth, and community teams.</div>
<div>• Ensure creative choices support broader brand and business objectives.</div>