Brand Manager – BansiWala

Company Overview

BansiWala is a dynamic and innovative brand focusing on consumer-facing food products, committed to creating an engaging storytelling experience for its audience.

Job Summary

The Brand Manager will play a crucial role in amplifying BansiWala's brand presence and communication strategies. This position involves creative thinking and hands-on execution, with the aim of enhancing brand storytelling, social media engagement, and influencer collaborations to foster a strong connection with the target audience.

Responsibilities

• Manage and grow the brand’s social media presence across multiple platforms.
• Lead emotional storytelling and brand communication initiatives to resonate with the target market.
• Coordinate and execute brand shoots and content creation activities to showcase the brand effectively.
• Drive influencer collaborations and partnerships to enhance brand visibility and reach.
• Work closely with internal teams and external vendors to ensure consistent brand positioning across all channels.
• Build engaging campaigns that strengthen brand recall and customer engagement.

Qualifications

• Experience in the food and beverage (F&B) sector is preferred.
• Strong understanding of social media management and brand campaigns.
• Prior experience in influencer marketing or content-led branding initiatives is a plus.
• Excellent communication and collaboration skills.
• Creative mindset with strong aesthetic sensibilities.
• Detail-oriented and capable of managing multiple projects simultaneously.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.

Preferred Skills

• Familiarity with digital marketing tools and analytics.
• Experience with graphic design or video editing software is a plus.

Experience

• Relevant experience in brand management, particularly within consumer brands, is highly desirable.

Environment

Details about the work setting, such as location or remote work options, are currently unspecified.

Salary

Salary details are not provided.

Growth Opportunities

Potential career advancement opportunities within brand management may arise in the future.

Benefits

Information regarding offered benefits is currently unspecified.