Ecommerce Manager | Scrabble & Jigsaw

Posted on April 13, 2023

Job Description

<div>Job Description - Manager E commerce / E- COM BUSINESS</div> <div>MANAGER / Head</div> <div>We at Outhouse are looking for a proactive E-commerce Manager who can define and lead the brand's overall E-Commerce strategy and execution. A Strong data driven E -Commerce leader to lead our Digital business across our own website and Luxury channel Partners. Location : Fort, Mumbai Experience : 7+ years of D2C Fashion, managing e commerce platforms Your main responsibilities include: Strategize: Developing Annual E-Commerce Sales & Marketing Strategies to support sales, P&L Strategy while creating a strong brand image • Build new strategies with internal partners to drive traffic & customer growth on our E Boutique • Continuously build upon the strong marketing plan for the e-commerce platform ranging from: site activities, advertising, traffic building, sales mix, etc. • Drive Performance Marketing strategy and implementation with internal resources / media agency Sales & Targets: Working closely with all the channels & doing various activities like marketing campaigns, targeting the right product at the right time as per the season, ensuring enough inventory for target achievement. • Drive online sales growth through maximizing traffic, conversions and ROI via activations and promotions (Achieve Sales target & related commercial KPI) • Monitor competitor activity, identifying trading opportunities where a market can maximize sales. • Closely collaborate with internal teams across Marketing Merchandising, CRM, and Customer Service along with the sales and product teams to understand Brand products, promotions, and key selling dates to ensure the appropriate assortment is available online and at the right time to increase sales. MIS & Reporting: Track digital activities and KPIs through monthly reporting. • Provide weekly, monthly, and ad hoc reporting on customer and website performance, including relevant action plans. • Weekly reporting on all activities to wider business, liaising with the BI team. • Analyze site performance and initiate improvements, including merchandising efforts, technical projects, and creative changes.</div> <div>Logistics & Inventory: Ensure that all local requirements are met in terms of user experience, functionality, packaging, language, etc. • Stock planning & management – Monitoring and measuring sales trends hence, forecasting and mobilizing stocks across portals and sellers in close coordination with the team, to always have a smooth feeder mechanism. • Position and present products in ways that exceed expectations such as conversion, average order value, customer service that add to the overall brand positioning. • Partner with Logistics/Supply Chain management, manage stock situation and ensure replenishment rhythms. Ensure proper allocation from HQ, for novelties particularly. Website: Oversee creative direction for web and email content, as well as promotional strategy and implementation. • Lead all website development projects and continuously monitor the website’s performance, highlighting issues and seeking opportunities for improvement. • Maximize all opportunities to drive online sales via SEO and UX requests. • Lead all website merchandising and Conversion Rate Optimization (CRO) to maximize online profitability and conversion. • Oversee all aspects of online activity including web development, branding, marketing and online sales and promotions. • Manage the integration of all aspects of local e-commerce operations, including logistics, customer service, stock and supply chain, IT, and local outsourced partners. • Full ownership of the online trading of Outhouse defining and delivering upon the sales objectives • Develop and oversee the Outhouse user and enhance customer experience to increase engagement and conversion rates. • Ensure a timely upload of new products, assets, and content to the website, providing weekly merchandising and accurate preparation for new marketing campaigns. • Oversee the day-to-day operations of the online store, building and maintaining a good understanding of the platform functionality and integrations. • Lead and implement client Omni-channel experience: click to store, click from store, etc. Financial Planning & Budgeting: Prepare monthly Cost Centre & product-wise P&L and engage business teams and Management to take appropriate action. Plan for e-marketing expenditures well in advance and develop a financial plan that will maximize their resources. • Full responsibility of the E-commerce P&L & that of Chanel Partners Business Development: Onboarding new marketplaces, Building partnerships with the affiliated to drive acquisition and growth , Assisting in negotiating contracts with the vendors. • Develop & Manage the Outhouse CRM program, developing data driven strategies. • Develop and oversee the execution of all online marketing programs and initiatives to drive sales and profits including paid search, SEO, email marketing, affiliate marketing, retargeting and online analytics. • Work closely with the Creative Director and Marketing Team to ensure coherence of branding, design, and content.</div> <div>Skills & Qualifications: • Self-Driven Entrepreneur skills with Strategic, creative thinking & decision-making abilities. • Web Platform experience -Shopify store management and Magento. • Business - Analytics, Hands on experience in Digital Marketing. • 2 to 3 years of both direct and cross-functional people management experience • Exceptional knowledge of Performance Marketing, in particular SEA, programmatic, email, affiliates, paid social is a must. • Expert knowledge of existing ecommerce architecture, systems, integrations & processes • Knowledgeable of e-commerce trends, competitive landscape, and digital customer experience • Expert IT literacy: Google Analytics, AdWords, MS Office, Social Media tools, SEO, CRO etc. • Strong organizational and project management skills • Excellent communication, strong interpersonal and presentation skills • Ability to develop and manage sales accounts in third party e-commerce partnerships.. • Connected in national agency / vendor landscape, experienced in working with media agencies. • Able to handle new and uncertain situations independently. • Excellent Presentation skills. • Advanced Excel and Google Analytics skills • Master’s degree is a must.</div> <div>Good E-commerce managers need a perfect blend of a strategic mindset, operational expertise, and delivery mastery. They must be able to balance the drive for business urgency with the ability to motivate a multidisciplinary team.</div>