Social Media Manager

Company Overview

Kuku TV is India’s leading micro-drama platform, founded in 2018, offering a vast digital library of audio stories, short courses, and microdramas. Kuku aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World.” The company delivers immersive entertainment and education through its OTT platforms, including Kuku FM, Guru, Kuku TV, and more, and strives to provide high-quality, personalized stories across genres and languages, pushing boundaries to redefine India’s entertainment industry.

Job Summary

As a Social Media Manager at Kuku TV, you will play a pivotal role in shaping and executing the social media strategy to enhance Kuku TV’s impact. You will be responsible for driving organic customer acquisition and delivering high-impact campaigns that enhance audience connections and scale storytelling efforts.

Responsibilities

• Shape and execute social media strategy aligned with brand and growth goals.
• Own and manage Kuku TV’s end-to-end social media presence across platforms.
• Drive organic customer acquisition through viral, platform-native content and campaigns.
• Monitor performance metrics, user behavior, and platform trends to refine content strategies, improve engagement, and scale organic growth.
• Collaborate with internal teams, including content, marketing, and design, and coordinate with external stakeholders such as production houses and actors to engage them in campaigns.

Qualifications

• 3–4 years of proven experience managing social media for OTT/streaming platforms or new-age consumer-tech companies.
• Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).
• Strong understanding of social media trends, content formats, platform dynamics, and design thinking.
• Demonstrated leadership and people-management capabilities.
• High sense of ownership with a strong bias for action.
• Data-driven mindset with strong analytical skills to interpret insights and optimize strategies.

Preferred Skills

• Thrives in fast-paced, dynamic environments.
• Strong work ethic, accountability, and execution focus.
• A balance of creativity, hands-on execution, and data-backed decision-making.
• Passion for storytelling, entertainment, and building meaningful consumer brands.

Experience

• 3–4 years relevant experience in social media management, specifically in OTT or consumer tech environments.

Environment

• Full-time position, in-person in Bengaluru.

Salary

• Not specified.

Growth Opportunities

• High-ownership role with meaningful impact and strong growth opportunities in a rapidly scaling company.

Benefits

• Not specified.