Content Strategist

Company Overview

Zyumer Labs is an early-stage technology startup focused on the consumer artificial intelligence space. Incorporated in January 2026 in Bengaluru, India, the company blends design, AI, and technology to build intuitive consumer products that solve real-world problems. We're building products that people love to use, and we're looking for individuals who can help shape how the world experiences our brand.

Job Summary

We are seeking a highly creative and strategic Content Strategist who understands how brands grow organically. This role is not conventional content writing but rather designed for someone who has successfully built brands and created high-performing content. The ideal candidate will have a strong personal brand, measurable impact from previous work, and expertise in storytelling, content distribution, and organic growth.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business objectives and brand positioning.
• Create engaging content across platforms including LinkedIn, X (Twitter), Instagram, YouTube, blogs, and other digital channels.
• Build and strengthen the Zyumer Labs brand through compelling storytelling and thought leadership.
• Identify emerging trends, cultural moments, and audience insights to create timely, high-impact content.
• Collaborate with founders, product, design, and marketing teams to translate ideas into engaging content.
• Drive organic audience growth through innovative content strategies and platform-specific best practices.
• Measure and analyse content performance, using data and insights to continuously optimise content initiatives.
• Experiment with new formats, distribution strategies, and content frameworks to maximise engagement and reach.
• Maintain consistency in brand voice and messaging across all communication channels.

Qualifications

• 2–3 years of experience in Content Strategy, Content Marketing, Brand Marketing, Growth Marketing, or related roles.
• Proven experience building or scaling a brand through organic content.
• Exceptional storytelling, copywriting, and communication skills.
• Strong understanding of social media platforms, content distribution, and audience engagement.
• Experience working in startups, consumer technology, AI, SaaS, or digital-first companies is preferred.
• Must be based in Bengaluru or willing to relocate.

Preferred Skills

• Deep understanding of branding, positioning, and consumer psychology.
• Knowledge of content analytics and performance measurement tools.
• Familiarity with AI-powered content creation tools and workflows.
• Ability to think strategically while remaining hands-on with execution.
• Strong project management and cross-functional collaboration skills.

Experience

Candidates should have 2–3 years of relevant experience in content strategy or related fields.

Environment

The position is based in Bengaluru, India, and is suitable for candidates who are either residents or are willing to relocate.

Growth Opportunities

• Build from the ground up at an ambitious AI startup.
• Work directly with the founding team and influence the company's brand narrative.
• Own end-to-end content strategy with significant creative freedom.

Proof of Work

As part of the application process, candidates should be prepared to share:

• Links to their personal social media profiles.
• Portfolio of content created or campaigns led.
• Case studies demonstrating measurable business impact.
• Examples of brands or companies they have helped grow through content.

Benefits

• Be part of a fast-moving environment where ideas are implemented quickly and have visible impact.
• Help shape the future of consumer AI through compelling storytelling and brand building.