Head of VerifyKaro

Company Overview

InstaVeritas has spent a decade building India's most trusted background-verification platform, having conducted over 200 million checks and serving more than 1,500 enterprise clients. VerifyKaro (VK) is the consumer brand of InstaVeritas, focusing on fast and affordable verification of domestic staff and tenants for everyday Indians. As VK reaches critical mass with a trusted consumer base, it aims to evolve into a platform offering insurance, financial inclusion, and other trust-led services.

Job Summary

The Head of VerifyKaro will lead the growth strategy and execution of the VerifyKaro brand, overseeing consumer experience and P&L management. This role is hands-on, requiring direct involvement in strategy implementation, customer engagements, and operational improvements, with a focus on reducing drop-offs in the verification process.

Responsibilities

• Own the full funnel: Manage all stages from acquisition to referral, ensuring seamless verification completion.
• Drive growth across channels: Optimize channel performance, including performance marketing (Meta), SEO/organic, WhatsApp, referrals, influencers, and offline marketing.
• Run marketing end-to-end: Develop and execute marketing strategies, pricing, and packaging experiments.
• Improve the product: Collaborate with engineering and design teams to enhance the consumer app and web experience using data and customer feedback.
• Build partnerships: Establish tie-ups with RWA, societies, and other distribution channels while managing offline campaigns.
• Run customer & ops: Oversee call center operations, customer engagement, and manage reviews and ratings.
• Own the P&L: Responsible for spend, ROI, and key unit economics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), payback, and contribution margin.

Qualifications

• Bachelor's degree in a relevant field.
• Experience: 4-5 years in B2C/D2C environments, focusing on marketing or growth.
• Demonstrated ability to own and manage a funnel, growth target, or P&L.
• Detail-oriented and willing to engage in data analysis and metric optimization.
• Knowledge of responsible handling of consumer data (consent and Data Protection Bill awareness).

Preferred Skills

• Background in D2C, consumer fintech, or proptech is a plus.
• Experience in transitioning from a support role to a leadership position.

Experience

• A minimum of 4-5 years in a relevant field with a focus on direct consumer or digital marketing.

Environment

This role is based in the Delhi NCR region and will likely involve a mix of in-office work and field engagement, requiring a dynamic and flexible approach.

Salary

• Compensation includes an attractive fixed CTC along with a quarterly target-linked incentive.

Growth Opportunities

This position offers significant potential for career advancement, allowing the successful candidate to lead the VerifyKaro brand into new markets and product lines.

Benefits

• Details regarding employee benefits such as health insurance, paid leave, and work policies to be provided by the employer.