<div>Alike.io is a passionate bunch of people, working hard to make it easy for everyone to travel like the<br /> people they like. We do this by helping travel content creators share their travel stories from their personal<br /> travel studios and by assisting travellers find and book all their preferred travel experiences on a single<br /> platform. We continuously strive to be a brand you can trust to book awesome experiences that create<br /> lifelong memories.<br /> We are looking for enthusiastic folks with a get-it-done mindset to join us in this mission. For us, hard<br /> work is important, but even more important is keeping our promises, delivering on our commitments.<br /> Being a hero is good at Alike but being a team player is priceless. And finally, making the right choice<br /> usually mean going the difficult path, and that is the Alike way.<br /> The role<br /> Working with the Co-Founders, the VP of Growth Marketing will take ownership for developing and<br /> executing our growth strategy in India, encompassing both customer and insider acquisition. As an applied<br /> marketing practitioner, you will create and drive acquisition campaigns and experiments pipeline. You<br /> will have prior experience and expertise of achieving growth success with both organic and paid<br /> campaigns across different marketing channels like social, influencers, radio, email, SEO, brand</div> <div>partnerships, and affiliate marketing among others. This role will require you to collaborate cross-<br /> functionally with Digital technology and Destination Management and Customer Care teams to identify</div> <div>and execute on opportunities to drive growth.<br /> Key responsibilities<br /> ▪ Own growth marketing strategy and execution to acquire and onboard customers and insiders<br /> ▪ Understand audience segmentation and behaviour in relation to the travel services, understand the<br /> fast-evolving competitive marketplace to keep us ahead of the game<br /> ▪ Use data driven decision making for structured experimentation and iteration to drive growth<br /> ▪ Select, set up and manage agency partner relationships<br /> ▪ Plan, execute and lead organic and paid campaigns across online and offline channels, including<br /> Social, Influencers, Radio, emails, affiliates, and brand partnerships<br /> ▪ Devise a SEO strategy and execute programs that drive high-quality organic traffic</div> <div>▪ Devise an affiliate marketing strategy and execute programs that increase growth<br /> ▪ Proactively seek and execute mutually beneficial marketing brand partnerships<br /> ▪ Develop content strategy and communications calendar for all social platforms<br /> ▪ Activate paid social campaigns and manage delivery, optimise consistently to achieve campaign goals<br /> and cost efficiency<br /> ▪ Seed and manage a proactive community of travel content creators and influencers<br /> ▪ Establish emails as an effective channel for user engagement and bookings<br /> ▪ Targeted use the radio channel for mass market engagement and brand awareness<br /> ▪ Manage budget in line with marketing goals and report on weekly and monthly KPIs and assess any<br /> required changes or opportunities<br /> ▪ Develop and activate a test and learn plan to ensure we continue to innovate and invest in new<br /> opportunities where relevant<br /> Key requirements for the role<br /> ▪ Growth marketing expertise with 7+ years of demonstrable experience of achieving acquisition<br /> growth for D2C services brands, on back of running innovative and structured multi-channel<br /> marketing campaigns<br /> ▪ Demonstrable experience of growing a start-up from 0 to1<br /> ▪ Experience in organic and paid campaign execution, reporting, optimisation, and budgeting<br /> ▪ A good understanding of community management processes and watch outs<br /> ▪ Strong grasp of consumer behaviour trends<br /> ▪ Excellent analytical skills and experienced with using campaign management tools<br /> ▪ Strong project management skills<br /> ▪ A hardcore self-starter with an ability to work autonomously while collaborating with a wider team<br /> based in multiple locations<br /> ▪ Excellent communication skills with the ability to juggle multiple agendas<br /> Benefits<br /> ▪ Competitive executive salary and benefits<br /> ▪ Flexibility of remote working<br /> ▪ Family friendly work environment, we understand what&rsquo;s important in people&rsquo;s lives<br /> ▪ The opportunity to travel to meet our global teams in various global destinations<br /> ▪ A supportive and ambitious team to help you grow</div>