Campaign Developer (AJO + Marketo)

Company Overview

The company information is currently not specified.

Job Summary

We are seeking a skilled and experienced professional with over 5 years of hands-on experience in Adobe Journey Optimizer (AJO) and Adobe Marketo Engage. The ideal candidate will be responsible for designing, implementing, and optimizing end-to-end customer journeys and marketing automation campaigns. This role demands a strong technical and strategic understanding of both platforms to deliver personalized and scalable customer experiences.

Responsibilities

• Adobe Journey Optimizer (AJO):

  • Design and build real-time, rule-based journeys using AJO.
  • Create and manage audience segmentation, triggers, and contextual personalization.
  • Integrate AJO with Adobe Experience Platform (AEP), Adobe Real-Time Customer Data Platform (CDP), and other Adobe Experience Cloud products.
  • Configure data schemas, event datasets, and business rules to optimize journey flows.
  • Monitor journey performance and optimize based on metrics and feedback.

• Adobe Marketo Engage:

  • Plan, build, and execute automated marketing programs, including emails, landing pages, forms, and nurture streams.
  • Create and manage marketing workflows, lead scoring, and audience segmentation.
  • Implement campaign tracking, performance measurement, and reporting using Marketo Analytics.
  • Ensure integration between Marketo and CRM systems (e.g., Salesforce).
  • Troubleshoot technical issues, ensure data hygiene, and apply deliverability best practices.

Qualifications

• Education: Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of hands-on experience in Adobe Journey Optimizer (AJO) and Adobe Marketo Engage.
• Strong understanding of customer data platforms, journey orchestration, and marketing automation.
• Experience integrating AJO and Marketo with platforms such as AEP, Salesforce, Adobe Analytics, and external APIs.
• Solid knowledge of HTML, CSS, and tokens for email templates and landing pages.
• Familiarity with REST/SOAP APIs for Marketo and AJO.
• Strong analytical and problem-solving skills.
• Excellent communication and documentation abilities.

Preferred Skills

• Knowledge of additional marketing automation tools or marketing technologies.
• Experience with data privacy regulations and best practices.

Experience

• A minimum of 5 years of relevant experience in marketing automation using AJO and Marketo Engage.

Environment

• The typical work setting and location information are currently not specified.

Salary

• Salary details are currently not specified.

Growth Opportunities

• Potential career advancement opportunities within marketing and technology divisions, details are currently not specified.

Benefits

• The list of offered benefits is currently not specified.