<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><b>Key Responsibilities:</b></span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><b>Marketplace Ad Strategy &amp; Execution</b></span></span></span></p> <ul> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Own and execute end-to-end paid media strategy for Amazon, Flipkart, Nykaa, Q-Commerce, etc.</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Manage campaign structures including Sponsored Products, Sponsored Brands, Display Ads, and Demand-Side Platforms (DSP)</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Plan, launch, monitor, and optimise ad campaigns to meet sales and efficiency goals (ROAS, TACoS, ACoS)</span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Build always-on as well as seasonal promotion calendars and budget allocations</span></span></span></li> </ul> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><b>Analytics &amp; Optimization</b></span></span></span></p> <ul> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Regularly deep dive into campaign performance, keyword analysis, and category trends</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Run A/B tests on creative, copy, targeting, and bids to drive incremental efficiency</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Track and report daily/weekly performance metrics, insights, and improvement plans</span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Collaborate with marketplace KAMs for backend support and ad credits</span></span></span></li> </ul> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><b>Conversion &amp; Listing Optimisation</b></span></span></span></p> <ul> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Coordinate with content and design teams to continuously optimize product listings, A+ content, and brand stores</span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Analyze share of voice, search rank, and page performance to refine listing strategy</span></span></span></li> </ul> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><b>Cross-Functional Collaboration</b></span></span></span></p> <ul> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Partner with category, brand, and tech teams to align business objectives with campaign strategy</span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Stay updated with platform-specific ad innovations and pilot new ad formats, tools, and beta programs</span></span></span></li> </ul> <p style="margin-bottom:11px">&nbsp;</p> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><b>Team Management </b></span></span></span></p> <ul> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Lead, mentor, and upskill a team of performance marketing executives or analysts</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Guide campaign execution, daily optimizations, and performance review routines</span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Set KPIs, review goals, and foster a high-performance and learning-focused team culture</span></span></span></li> </ul>