Key Responsibilities:

Marketplace Ad Strategy & Execution

• Own and execute end-to-end paid media strategy for Amazon, Flipkart, Nykaa, Q-Commerce, etc.
• Manage campaign structures including Sponsored Products, Sponsored Brands, Display Ads, and Demand-Side Platforms (DSP)
• Plan, launch, monitor, and optimise ad campaigns to meet sales and efficiency goals (ROAS, TACoS, ACoS)
• Build always-on as well as seasonal promotion calendars and budget allocations

Analytics & Optimization

• Regularly deep dive into campaign performance, keyword analysis, and category trends
• Run A/B tests on creative, copy, targeting, and bids to drive incremental efficiency
• Track and report daily/weekly performance metrics, insights, and improvement plans
• Collaborate with marketplace KAMs for backend support and ad credits

Conversion & Listing Optimisation

• Coordinate with content and design teams to continuously optimize product listings, A+ content, and brand stores
• Analyze share of voice, search rank, and page performance to refine listing strategy

Cross-Functional Collaboration

• Partner with category, brand, and tech teams to align business objectives with campaign strategy
• Stay updated with platform-specific ad innovations and pilot new ad formats, tools, and beta programs

Team Management

• Lead, mentor, and upskill a team of performance marketing executives or analysts
• Guide campaign execution, daily optimizations, and performance review routines
• Set KPIs, review goals, and foster a high-performance and learning-focused team culture