Key Responsibilities • Lead the development and execution of GreenFortune’s brand strategy, including positioning, messaging frameworks, tone of voice, and brand values. • Translate consumer insights and market trends into actionable marketing plans that strengthen our market position and drive business goals. • Conduct and manage market research, competitor benchmarking, and consumer studies to inform strategic decisions and uncover unmet customer needs. • Collaborate with the product and CX teams to align messaging with key differentiators and even influence product development through insights. • Monitor brand performance KPIs such as awareness, penetration, perception, and share of voice; conduct brand equity and communication audits, and recommend improvements. • Maintain and evolve brand consistency across all touchpoints — including website, sales decks, brochures, digital ads, retail stores and offline campaigns. • Own and update the brand guideline system, ensuring internal and external stakeholders adhere to tone, design, and messaging standards. • Own the brand and marketing strategy for GreenFortune’s upcoming retail rollout, ensuring a consistent and impactful in-store experience. • Partner with internal stakeholders and creative agencies to conceptualize and execute campaigns (ATL/BTL/digital) that build brand awareness, trust, and recall. Coordinate media asset creation, storytelling initiatives, and product-focused campaigns for launches, regional expansions, or dealer activations. • Build strong partnerships with creative, media, and research agencies to deliver campaigns that resonate and convert. Who You Are • 4–6 years of experience in brand strategy, brand marketing, or communication roles within growth-stage companies • Proven experience in developing brand strategy, running brand or product campaigns, and working across ATL, BTL, and digital. • Strong understanding of consumer research methodologies, market analytics, and how to translate insights into actionable plans. • Comfortable working with design and copy teams to build compelling creative assets, with an eye for brand storytelling and detail. • Collaborative, curious, and driven — you enjoy working cross-functionally and making structure out of ambiguity. • Bonus: Background or exposure to industries such as interiors, real estate, design-led consumer brands, or construction-tech is a plus. You’ll Get • Ownership to build a category-defining brand in a rapidly growing, aspirational product segment. • A leadership role in a major brand transformation journey, from strategy to execution. • Work closely with founders and senior leadership who value design, customer experience, and long-term brand building. • Opportunities to scale the brand nationally and make a meaningful impact in the home improvement ecosystem. • Competitive compensation and a growth-oriented environment.