RSM - East | Scrabble & Jigsaw

Posted on February 9, 2023

Job Description

ROLE OBJECTIVE – RSM's (Regional Sales Manager) role objective is to support and direct sales efforts and to drive market expansion in a particular region and achieve organizational objectives. He shall provide market insights and inputs to the BU Head /Category head for the AOP (Annual Operating Plan) and the budgets for the category. He shall also prepare overall sales strategy /plans for the geography along with the BU and category head to meet revenue targets. Conducting market segment analysis, identify thrust areas /customers basis easy wins with less effort and larger volume size of the market, and creating a yearly business plan that focuses on key customers/segment will be under his responsibilities. DUTIES AND RESPONSIBILITIES -  Sales, Customer management and distributor handling  Customer acquisition and new product customer addition  SO Achievement, market expansion, yearly sales handling and distributor payments  Develop distribution strategy & distributor network  Design retention strategies with regular customers  Provide insights and inputs to stakeholders for the AOP and budgets for the category  Designing strategies for customer acquisition and retention  Expand footprint and relationships with multiple stakeholders  Analyze competitor selling strategies  Build new customer base to enhance business opportunities along with providing assistance and support to the commercials Team in collecting payments  C&F management  Acquire and manager Regional Key Accounts  Administering and ensuring compliance to all sales practices for branch  Performing various training sessions and coordination for the same  Preparing a list of prospective customers for sales leads  Reviewing and analysis of the work of sales team on a weekly basis  Maintaining overall control of marketing activities to ensure achievement of all objectives within allocated budget and determining all sales goals  Conducting market segment analysis, identifying key areas/ customers basis easy wins 7with less effort and larger volume size of the market  Creating a yearly business plan that focuses on key customers/segments Specific skill sets:  Existing strong relationship with the customers  Excellent selling & negotiation skills  Excellent communication skills in English, Hindi + 1 regional language  Good analytical skills  Distribution & Distributor Management KEY INTERACTIONS Internal External
Category Managers
Marketing
Finance/ accounts
BSMs / Culinary Chefs / Beverage Chefs
Key Customers
CFA
Distributors Qualification:  Graduate in Hotel Management / MBA / management course Experience:  12 - 15 years total  FMCG + HORECA experience can be considered