Lead the Marketing function towards enabling Distribution functions and achievement of revenue for agreed targets through all distribution channels
 Planning, forecasting, and budgeting as part of the Leadership team
 Forging new relationships with partners in the digital space to sustain high growth rates in customer acquisition
 Develop a business-aligned marketing strategy and build high-impact, effective, and outcome-driven Integrated Marketing Campaigns
 Develop programs to enhance consumer contact
 Setup the fulfilment process for online sales by creating an end-to-end ecosystem including operations, underwriting, issuance, servicing, and claims management
 Articulate & execute the strategy on customer connect