● Collaborating with senior team members across all departments to uncover insights and create innovative
marketing strategies for driving user and revenue growth.
● Analyze consumer behavior and determine customer personas.
● Consistently identifying new or expanded revenue opportunities and strategizing the implementation of
plans.
● Conception, development and implementation of marketing plans and strategies, product concepts and
promotional programs to drive product awareness and product conversions.
● Crafting strategies for all Marketing teams, including Organic & SEO, Digital, Social Media, Advertising,
Communications and Creative
● Building and managing affiliate partnerships for generating leads and customers for Zolve core products.
● Preparing and managing monthly, quarterly and annual budgets for the Marketing department
● Setting, monitoring, and reporting on company, and team targets