Head of Growth | Scrabble
Job Description
● Collaborating with senior team members across all departments to uncover insights and create innovative<br /> marketing strategies for driving user and revenue growth.<br /> ● Analyze consumer behavior and determine customer personas.<br /> ● Consistently identifying new or expanded revenue opportunities and strategizing the implementation of<br /> plans.<br /> ● Conception, development and implementation of marketing plans and strategies, product concepts and<br /> promotional programs to drive product awareness and product conversions.<br /> ● Crafting strategies for all Marketing teams, including Organic & SEO, Digital, Social Media, Advertising,<br /> Communications and Creative<br /> ● Building and managing affiliate partnerships for generating leads and customers for Zolve core products.<br /> ● Preparing and managing monthly, quarterly and annual budgets for the Marketing department<br /> ● Setting, monitoring, and reporting on company, and team targets