Job Description
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span sans-serif="" style="font-family:Calibri,"><b><span style="font-size:13.5pt"><span new="" roman="" style="font-family:" times="">1. Strategic Planning & Execution</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Develop and implement end-to-end digital marketing strategies aligned with business goals—boosting brand awareness, traffic, conversions, and retention.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Manage multi-channel campaigns—including social media (Instagram, Facebook, YouTube), search engine marketing (SEO/PPC), display ads, and influencer partnerships.</span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span sans-serif="" style="font-family:Calibri,"><b><span style="font-size:13.5pt"><span new="" roman="" style="font-family:" times="">2. Campaign Price Negotiation</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Lead negotiation of media and influencer campaign pricing to secure effective placements within budget while maximizing ROI.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Identify and assess potential partners (e.g., platforms, media outlets, influencers), review proposals, negotiate pricing and deliverables, and evaluate performance outcomes.</span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span sans-serif="" style="font-family:Calibri,"><b><span style="font-size:13.5pt"><span new="" roman="" style="font-family:" times="">3. Content Creation & Management</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Plan and oversee content strategy—including product launches, promotions, blog posts, videos, and social media assets—that reflects brand voice and appeals to key demographics.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Collaborate with designers, photographers, videographers, and external creators to produce high-quality visuals and storytelling content.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Ensure content consistency across digital touchpoints—from website to social platforms and ad creatives.</span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span sans-serif="" style="font-family:Calibri,"><b><span style="font-size:13.5pt"><span new="" roman="" style="font-family:" times="">4. Campaign Optimization & Analytics</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Track and analyze campaign performance metrics (CTR, CPA, ROAS, engagement, conversions) using tools like Google Analytics, Facebook Ads Manager, etc.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Use data insights to optimize campaigns continuously—refining target audiences, ad formats, creative messaging, and budget distribution.</span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span sans-serif="" style="font-family:Calibri,"><b><span style="font-size:13.5pt"><span new="" roman="" style="font-family:" times="">5. Digital Presence & Community Engagement</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Manage platforms’ daily operations—posting, audience interaction, commenting, and customer engagement.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Monitor brand conversations and industry trends to respond proactively and maintain positive brand sentiment.</span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span sans-serif="" style="font-family:Calibri,"><b><span style="font-size:13.5pt"><span new="" roman="" style="font-family:" times="">6. Cross-Functional Collaboration</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Partner with product, sales, operations, and customer support teams to align marketing initiatives with product rollouts, promotions, and customer needs.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Sync with customer service to integrate feedback into marketing messaging and content strategy.</span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span sans-serif="" style="font-family:Calibri,"><b><span style="font-size:13.5pt"><span new="" roman="" style="font-family:" times="">7. Budgeting & Reporting</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Develop and monitor the digital marketing budget—allocating funds across campaigns and channels strategically.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Provide comprehensive performance reports, insights, and recommendations to senior leadership.</span></span></span></span></span></span></li>
</ul>
