Job Title: Head of NPD – Nutraceuticals

Reports to: Chief Product Officer

 

Location:Mumbai, India

 

Company: Plix

 

About Us:

Plix is a new age digital brand focusing on plant-based nutrition and personal care. It is currently a leader in various categories including weight management, pigmentation, acne, sexual wellness, hydration and sleep.

 

 

Backed by a strong r&d team, Plix operates with the agility of a startup but with 100% compliance to all regulatory and quality requirements. This is because of our uncompromising, and unmatched inputs in following/setting up dynamic processes that are unprecedented in the industry. In 2023, Plix was majority acquired by Marico.  If you’re ready to be a part of India’s largest plant-based company and work as a part of a young, dynamic and agile team of go-getters, apply with us.

 

 

Product Strategy & Development:**

  - Lead the end-to-end development of new nutraceutical products, from concept through to launch.

  - Work closely with the R&D, Marketing, and Sales teams to identify new market opportunities and align product development with business objectives.

  - Drive innovation in product formulation, ensuring alignment with consumer trends and needs.

  - Optimize existing product formulations to enhance efficacy, sensory appeal (taste, appearance), and cost-effectiveness.

  - Manage the product lifecycle, from ideation and development to post-launch analysis.

 

- **Formulation Expertise:**

  - Lead the design and optimization of product formulations to balance performance, sensory characteristics, and cost.

  - Work with cross-functional teams to develop formulations that meet both functional efficacy and consumer sensory preferences (e.g., taste, texture).

  - Conduct trials and evaluations to improve product quality and performance.

  - Stay up-to-date with scientific advancements in ingredients, technologies, and formulation techniques within the nutraceutical industry.

 

 

*Cross-Functional Collaboration:**

  - Collaborate with the marketing team to develop product positioning, messaging, and go-to-market strategies.

  - Provide technical expertise to the commercial teams, including sales and customer support, ensuring that they are equipped with the knowledge to promote and sell products effectively.

*Education:** 

  - Bachelor’s or Master’s degree in Nutraceutical Sciences, Food Science, Pharmaceutical Sciences, Biochemistry, or a related field. PhD is a plus.

 

- **Experience:** 

  - Minimum 8-10 years of experience in product development, formulation, or related roles within the nutraceutical, dietary supplement, or pharmaceutical industry.

  - Proven track record of successful product launches, including product formulation, regulatory compliance, and market success.

  - Experience leading cross-functional teams and managing product development cycles.

  - Strong understanding of global regulatory requirements for nutraceuticals, including FDA, EFSA, and international markets.