Position Chief Marketing Officer (CMO) – Group Level Location: Noida Reporting To: Founders

 

Key Responsibilities 1. Group Marketing Strategy • Build and execute the overall marketing strategy for MARG Group across: o MARG ERP o MARG Books o Future SaaS / AI / fintech adjacencies • Create a unified brand architecture while maintaining distinct positioning for each business. • Drive market leadership in pharmacy, FMCG, retail, distribution, and accounting ecosystems. 

 

2. Demand Generation & Revenue Growth • Own top-of-funnel growth across digital, partner, field, and inside-sales channels. • Build scalable lead-generation engines for: o ERP software o Accounting/bookkeeping products o Cloud and SaaS offerings • Improve CAC, lead quality, conversion rates, and marketing ROI. • Partner closely with Sales, Product, and Partner teams to improve pipeline velocity and revenue realization.

 

3. Unified Lead Engine & Cross-Sell Growth • Build a unified lead management and revenue orchestration system across MARG ERP and MARG Books. • Ensure effective cross-utilization of leads generated by both businesses. • Create systems for: o Lead sharing o Lead routing o Lead qualification o Cross-sell opportunities o Lifecycle tracking • Increase conversion efficiency from the combined customer and prospect ecosystem. • Develop a centralized marketing intelligence layer to track customer journeys across products and channels.

 

4. Partner Lead Governance & Leakage Control • Design and implement strong systems and processes to minimize lead leakage across the partner ecosystem. • Establish clear SLAs, response-time expectations, lead ownership rules, and escalation mechanisms for channel partners. • Build lead tracking visibility from generation to closure. • Improve partner responsiveness, accountability, and conversion effectiveness. • Introduce performance dashboards and governance mechanisms for: o Lead response times o Follow-up quality o Conversion ratios o Revenue realization o Lead aging and leakage analytics • Work closely with Sales, Channel, and Product teams to build technology-enabled controls for lead management and attribution.

 

5. Brand Building • Position MARG as: o India’s most trusted ERP ecosystem for SMBs o A modern, AI-enabled business operating platform • Build founder-led and company-led thought leadership. • Drive PR, analyst relations, social presence, customer advocacy, and industry visibility. • Strengthen brand awareness across distributors, retailers, accountants, pharmacists, and SMEs.

 

6. Product Marketing • Lead GTM strategy for new launches, features, AI capabilities, and SaaS products. • Translate complex ERP/accounting workflows into simple customer value propositions. • Build differentiated positioning against competitors such as Tally, Busy, Vyapar, Zoho, and emerging SaaS players. • Develop customer segmentation, pricing communication, and competitive intelligence.

 

7. Channel & Partner Marketing • Create marketing programs for: o Channel partners o Implementation partners o Resellers o Referral ecosystems • Strengthen partner activation, co-branded campaigns, and regional marketing effectiveness. • Enable the 850+ partner ecosystem with scalable marketing assets and campaigns.

 

8. Digital & Performance Marketing • Build a world-class digital marketing engine: o SEO o SEM o Content o Social media o Performance marketing o Marketing automation o CRM-driven lifecycle campaigns • Scale inbound pipeline generation through data-driven experimentation.

 

9. Customer Lifecycle & Retention • Drive onboarding, activation, retention, upsell, and customer engagement programs. • Improve NPS, product adoption, and customer community engagement. • Build customer education initiatives including webinars, certification, and training ecosystems.

 

10. Team Leadership & Operating Cadence • Lead and mentor existing marketing teams across business units. • Build a high-performance culture combining brand, growth, product marketing, analytics, and revenue operations capabilities. • Introduce modern marketing systems, dashboards, governance structures, and operating cadence. • Build stronger alignment across Marketing, Sales, Product, Customer Success, and Partner teams.

 

Ideal Candidate Profile Experience • 12–20 years of experience in marketing and growth leadership roles. • Strong preference for candidates from: o SaaS o ERP o B2B software o Fintech o SMB tech platforms • Experience scaling multi-product businesses preferred. • Prior experience handling partner-led distribution ecosystems is highly desirable.

 

Capabilities The ideal candidate should bring a strong blend of: • Brand marketing • Growth marketing • Product marketing • Revenue operations (RevOps) • Channel/partner governance • Funnel analytics and attribution • CRM and workflow automation • Revenue-oriented execution mindset Additional expectations: • Deep understanding of SMB buying behavior in India. • Strong analytical and execution capabilities. • Ability to work closely with founders in a high-growth environment. • Experience building teams and marketing systems at scale. • Ability to drive accountability in distributed sales and partner ecosystems.

 

Success Metrics (12–24 Months) • Increase qualified lead generation across businesses. • Improve lead conversion and revenue realization. • Reduce lead leakage across partner channels. • Improve partner responsiveness and lead closure rates. • Strengthen cross-sell conversion between MARG ERP and MARG Books. • Improve brand awareness and aided recall. • Increase inbound contribution to revenue. • Launch scalable GTM motions for cloud and AI-led offerings. • Build a modern, metrics-driven marketing and revenue organization.

 

Why This Role • Opportunity to shape the marketing vision of one of India’s largest SMB ERP ecosystems. • High ownership and direct founder access. • Ability to build a category-defining SaaS/ERP brand for the next decade. • Scope to influence product strategy, GTM, partnerships, AI transformation, and revenue systems at scale.