Senior Executive - Retention and Loyalty Marketing
About Nua
Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India.
Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we are on a
mission to develop holistic and personalized solutions for solving real problems that women face. We
do this by building a wellness platform with great products, an impactful community and a personalized
customer experience. With a growing community of over 15 lakh women, we are already India’s largest
and most engaged digital-first FemTech brand.
Our story began with a pad. And not just any pad that could be picked off the shelves but one that was
truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive
and effective products that are Made Safe certified and backed by science. We continue to co-create
products with our community and fuel the D2C revolution through deep consumer insights and
investments in technology.
Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox
Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and
Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and
creating real impact in a fast-paced and wildly creative environment, then you might just be the person
we are looking for.
About the Role
At Nua, we obsess over our customers. As the custodian of the loyal Nua customer, you will define and
execute all customer retention activities. You will own the entire post-purchase customer journey, grow
Nua’s subscriber base and their lifetime value, and define ways to better retain and engage customers.
This is an opportunity to reshape the way women buy and engage with D2C brands in India. You will be
reporting directly to the Head of Retention / Head of D2C Channel and will partner with several teams,
including Product/Tech, Category, Operations, Customer Experience, to build retention capabilities
(e.g., marketing/communications, payments, UI/UX, customer delight, etc). You will also manage the
operational aspects of retention, including day-to-day troubleshooting and issue resolution.You will
have access to senior-level discussions and be expected to deliver high quality results for the firm.
Nua isn’t your typical workplace - an open work atmosphere, a lean team structure, and strong
believers of “no idea is a bad idea”, are what define us. You will get to work in a fun environment with
great work ethics, unbelievable growth and recognition and uncompromising work-life balance. And
beyond all, an opportunity to solve real problems.
Key Responsibilities:
● Develop, lead and execute the retention and loyalty marketing plan
● Grow customer repurchase rates and LTV profitably
● Develop and initiate growth and retention campaign briefs and experiments, with
clearly defined metrics
● Rapidly develop and launch qualitative and quantitative A/B and multivariate tests,
track results closely and continuously apply the learnings
● Develop retention marketing strategies, including behavioural targeting,
SMS/Email/Social Media retargeting
● Boost customer engagement and adoption of features (Loyalty, Referrals etc)
● Collaborate closely with several teams, including Marketing, Product/Tech, Category,
Operations, Customer Experience to build retention capabilities (e.g.,
marketing/communications, UI/UX, payments, customer support, etc)
What We’re Looking For:
● 1-2 years in a hands-on consumer-focused or marketing role, preferably in the digital
space (e.g., direct-to-consumer, e-commerce)
● Create comprehensive marketing strategies aligned with business goals to grow
customer retention
● A great passion for consumers and consumer experiences, with a dependable ability
to utilize consumer research and data to drive actionable insights
● Plan, execute, analyse performance of marketing campaigns with efficient utilisation of
funds
● Keen sense and close tracking of KPIs and other business metrics
● Strong program management skills - ability to interact and influence multiple partners
and internal/external stakeholders
● Ability to multitask and be able to handle multiple competing priorities
● A keen sense of ownership, speedy execution and resourcefulness
● Ability to work effectively and independently in a fast-paced environment with tight
deadlines
● Excellent written and oral communication skills
Preferred Qualifications
Bachelor’s / Master’s Degree in Computer Science or Engineering or related Field