<div>We&rsquo;re looking for a bold, strategic, and insight-obsessed Marketing Head to lead brand, content, and&nbsp;performance marketing for HIRA, India&rsquo;s first clean, long-lasting fragrance brand. You&rsquo;ll own the full&nbsp;funnel &mdash; from storytelling to sales &mdash; and play a pivotal role in scaling HIRA to ₹100Cr ARR in 12 months.</div> <div>&nbsp;</div> <div>Own the Brand Narrative:<br /> Drive top-of-mind recall across direct-to-consumer (D2C) and marketplace channels,<br /> ensuring that HIRA&rsquo;s brand message resonates with the target audience.<br /> Lead Performance Marketing:<br /> Adopt a creative and data-first approach to optimize customer acquisition cost (CAC),<br /> return on ad spend (ROAS), and new user growth. Develop strategies that balance<br /> creativity with analytical precision.<br /> Execute High-Impact Campaigns:<br /> Build and launch campaigns across digital, influencer, and experiential platforms.<br /> Tailor each campaign to its medium for maximum impact and reach.<br /> Oversee Content and Creative Teams:<br /> Lead content, creative, customer relationship management (CRM), and social media<br /> efforts, ensuring a consistent and engaging brand presence across all customer<br /> touchpoints.<br /> Utilize Consumer Insights:<br /> Leverage consumer insights and market trends to inform product positioning,<br /> packaging, and communication strategies. Align these elements to meet consumer needs and enhance brand appeal.<br /> Manage Stakeholders:<br /> Coordinate with agencies, creators, and internal teams to focus on delivering tangible<br /> outcomes rather than just outputs. Ensure alignment and collaboration across all<br /> marketing activities.<br /> Collaborate with Key Teams:<br /> Work closely with founders, product, and revenue teams to ensure that marketing<br /> strategies are effectively driving business growth and achieving organizational goals.</div> <div>&nbsp;</div>