<div>The Brand Marketing Manager will own end-to-end brand strategy and execution for the organisation, covering all aspects of brand marketing except digital performance. This includes strengthening the brand identity, refining positioning, driving consistent messaging, and ensuring the brand is represented cohesively across all channels and customer touchpoints.</div> <div>&nbsp;</div> <div>The role reports jointly to the Marketing Head and the CEO, reflecting its strategic importance. The ideal experience range is 5&ndash;7 years, with a strong foundation in classical brand marketing. The role will function as an individual contributor on strategy while leading and guiding a small junior execution team for campaign rollout and coordination.</div> <div>&nbsp;</div> <div>Key Responsibilities</div> <div>Lead brand strategy, positioning, narrative, and overall brand architecture.</div> <div>Drive content development across formats &mdash; product narratives, campaigns, brand stories, and internal/external communication.</div> <div>Manage agency relationships (creative, branding, content) and ensure timely, high-quality output.</div> <div>Oversee brand guidelines, ensure consistent brand expression across teams and campaigns.</div> <div>Work closely with leadership on strategic brand decisions and cross-functional alignment.</div> <div>&nbsp;</div> <div>Role Context<br /> This is a replacement role, but the organisation wants to bring in a stronger profile (upgrade).</div> <div><br /> Candidates from top FMCG companies with structured brand training, and Tier-1 MBA programs, are preferred &mdash; especially those who started in Sales and moved into Brand/Marketing.</div>