Associate Director - Marketing & Communication (Living) | Scrabble

Posted on March 19, 2025

Job Description

<div>Company Overview RMZ is one of the world's largest privately-owned alternative asset owners. We empower our investors by delivering diversified future- proof businesses with a focus on sustainability and exponential growth in alternative assets. At RMZ Living, we don't just build homes; we craft extraordinary living experiences. Our ultra-luxury residences are more than an address, they are destinations that redefine lifestyles. Our homes cater to needs, wants, and dreams. Perched at prominent locations, each RMZ Living space exudes excellence, elegance, innovation, and sustainability. Through global collaborations and cutting-edge technology, we create vibrant, wellness-driven communities. Every detail is thoughtfully curated by top industry experts, ensuring that our residences stand as symbols of unmatched quality and command the prestige they deserve, turning aspirations into reality. Position Overview We are seeking an experienced and dynamic Marketing Residential Specialist to lead the marketing and communication operations, to drive revenue growth, expand market presence, and ensure operational excellence within the residential real estate sector. The Lead will work with CRM and Sales teams to craft and implement marketing strategies, oversee team performance, and foster relationships with key stakeholders. This role is essential in driving the organization’s marketing success and customer satisfaction and focus on: • Collaborating with the Head of Sales to co-develop marketing strategies and drive overall growth. • Leading Marketing calendar and initiatives with a focus on driving the sales at RMZ Living. • Enhancing market presence, brand presence, and communication strategy. Roles & Responsibilities • Drive branding / advertising initiatives of the organization across all regions after in-depth analysis of the geographic, demographic and psychographic aspects of each target market • Devise and implement strategies around new project offerings, product pricing and delivery in collaboration with the RMZ Living CEO • Develop / update Department SOPs; Lead the development of a framework / mechanism for sales forecasting, monitoring, pricing & discounts, collection of customer feedback and monitoring collections. • Ensure timely and accurate documentation and execution of sales agreements, sales deeds etc • Ensure timely resolution of all customer complaints; Ensure accurate documentation and incorporation of customer feedback into future projects (if applicable) • Oversee timely MIS preparation and submission, Monitor cash flows and achievement of sales targets • Undertake periodic meetings with key departments (Development Management, Legal, Finance etc) to ensure delivery commitments to the customer are met • Lead discussions and enter strategic tie-ups with HFIs, International Property Consultants and Market Agents • Authorize delivery of projects and all other marketing-related activities and act as a sole custodian of CRM and other documentation and records • Promote the RMZ Living Brand and project offerings at mediums such as international symposiums, domestic exhibitions etc • Maximize Residential sales revenue and drive timely collections to ensure minimal receivables • Drive cost savings through effective negotiations with advertising agencies and service providers • Develop the Department budget and ensure adherence to the same • Build and maintain relationships with existing and new customers to enable future sales opportunity and utilize network connection to generate new sales leads to the company Desired Skills & Experience: • Education: Bachelor’s degree in marketing, Business, or related field; MBA preferred. • Experience: 20 - 25 years in marketing, with 10+ years in a senior leadership role in real estate.</div> <div>www.rmz.com 2</div> <div>• Skills: Strong expertise in digital marketing, brand development, market analysis, and team leadership. • Industry Knowledge: In-depth understanding of the Indian real estate market and consumer behavior. • Excellent communication, leadership, and interpersonalskills with the ability to inspire and lead a team to achieve goals. • Proficient in data analysis and making informed decisions based on market intelligence and sales performance. • Ability to manage multiple media channels and build strong relationships with externalstakeholders.</div>