Brand Manager | Scrabble & Jigsaw
Posted on November 19, 2024
Job Description
<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:"Verdana",sans-serif">The Brand Manager will be responsible for developing and executing brand strategies that align with the vision of the company. You will oversee all aspects of the brand’s identity, positioning, and messaging, ensuring consistency across all channels and touchpoints.</span></span></span></span></span></p>
<p style="text-align:justify"> </p>
<p style="text-align:justify"> </p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:"Verdana",sans-serif">Key Responsibilities: </span></span></b></span></span></span></p>
<p style="text-align:justify"> </p>
<ul>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Verdana",sans-serif">Develop and execute the brand strategy, ensuring alignment with business goals and market trends.</span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Verdana",sans-serif">Define and communicate the brand's value proposition and messaging to target audiences.</span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Verdana",sans-serif">Plan and manage integrated marketing campaigns across digital, print, social, and events to drive awareness, engagement, and sales.</span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Verdana",sans-serif">Collaborate with product development teams for successful product launches and promotional campaigns.</span></span></span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Verdana",sans-serif">Work cross-functionally with marketing, design, sales, and production teams to align on brand vision and objectives.</span></span></span></span></span></span></li>
</ul>