Key Responsibilities:

• Plan and execute ATL, BTL, and digital marketing campaigns aligned with brand objectives
• Conceptualize and manage on-ground promotions, events, and activations across cities
• Work closely with creative, media, and external agencies for campaign execution
• Drive store-level marketing initiatives to increase footfalls and sales
• Manage marketing calendars, budgets, and timelines efficiently
• Track campaign performance, derive insights, and optimize future initiatives
• Ensure consistent brand communication across all touchpoints
• Coordinate with internal stakeholders including sales, operations, and leadership teams

Qualifications:

• 3–4 years of brand marketing experience, preferably in F&B / QSR / FMCG
• Strong understanding of ATL, BTL, events, and consumer promotions
• Proven experience in managing agencies and vendors
• Highly execution-oriented with the ability to manage multiple projects
• Strong communication and stakeholder management skills
• Willingness to work in a 6-day work environment