Growth Marketing Lead — D2C

Company Overview

Not specified.

Job Summary

Skergo is seeking a Growth Marketing Lead to spearhead and develop the company's growth engine, with an immediate focus on scaling Meta advertising efficiently. The role involves leveraging performance creative, rapid experimentation, and funnel optimization to drive key growth metrics. The ideal candidate will have experience working with a D2C or online-first consumer brand, possess a deep understanding of Meta advertising strategies, and be capable of translating performance data into actionable marketing and creative decisions. This is an entrepreneurial role designed for someone eager to work closely with the founder, take ownership of marketing initiatives, and contribute significantly to the brand’s scaling journey.

Responsibilities

• Meta Creative Strategy: Analyze campaign performance to identify successful hooks, formats, and products; monitor creative fatigue; develop a continuous testing and iteration roadmap.
• Performance & Growth: Manage key growth metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rate, and Average Order Value (AOV); collaborate with the performance marketing agency on campaign performance, audience targeting, budgeting, and scaling efforts.
• Creative Scaling: Convert performance insights into briefs for designers, video editors, and UGC (User-Generated Content) creators; rapidly iterate on winning creative concepts to maximize impact.
• Growth Experimentation: Explore and test new opportunities across landing pages, offers, bundles, Conversion Rate Optimization (CRO), retention strategies, and product launches to enhance overall marketing efficiency.
• Social & Content Oversight: Guide the broader content strategy to ensure paid advertising, organic social media, and product storytelling are aligned and mutually reinforcing.
• Marketing Ownership: Oversee the daily growth activities, coordinate with marketing partners including performance agencies, designers, and creators, and gradually assume full ownership of Skergo’s marketing execution.

Qualifications

• 3–5 years of relevant growth/performance marketing experience.
• Proven experience working with D2C, consumer, or online-first brands.
• Demonstrable success using Meta creative strategy and testing to improve CAC/ROAS and scale advertising spend.
• Strong understanding of Meta metrics, funnels, CRO, audiences, creative testing, and performance analysis.
• Ability to combine analytical thinking with creative judgment—understanding both data and creative effectiveness.
• Experience briefing and collaborating with designers, video editors, creators, and marketing teams.
• Entrepreneurial mindset: Hands-on, ownership-driven, and capable of building systems in a startup environment.
• Passion for consumer brands, content creation, social media, and brand building.

Preferred Skills

• Experience with landing page optimization, offer testing, and product launches.
• Knowledge of retention strategies and customer lifecycle marketing.
• Familiarity with performance marketing tools and analytics platforms.
• Strong project management and communication skills.
• Creative flair and ability to identify trending content and innovative marketing approaches.

Experience

• 3–5 years of relevant experience in growth or performance marketing, preferably within a D2C or online-first brand environment.
• Proven track record of scaling advertising campaigns on Meta platforms and improving key performance metrics.

Environment

• The role involves working in a dynamic, entrepreneurial environment.
• Collaboration with external agencies, creative teams, and internal stakeholders.
• Location details are not specified, but the role may involve remote or hybrid work depending on company policy.
• The role requires a proactive, hands-on approach with a focus on building scalable systems and processes.

Salary

Not specified.

Growth Opportunities

Not specified.

Benefits

Not specified.