Senior Marketing Manager | Scrabble

Posted on August 16, 2023

Job Description

We are seeking a dynamic and experienced Senior Marketing Manager to lead and drive our marketing efforts for our fast-growing ecommerce platform. The successful candidate will play a pivotal role in shaping our brand's digital presence, creating compelling content, and implementing effective marketing strategies to enhance our online visibility and customer engagement.   Key Responsibilities:   Content Strategy and Creation:   Develop and execute a comprehensive content strategy that aligns with brand objectives and resonates with our target audience. Create high-quality written and visual content, including blog posts, product descriptions, social media posts, and email campaigns. Collaborate with the creative team to produce engaging and visually appealing multimedia content.   Graphic Design and Visual Content:   Design eye-catching visuals, graphics, and promotional materials for use across various digital platforms. Ensure consistent branding and messaging in all visual assets. Stay up-to-date with design trends and tools to maintain a fresh and innovative approach.   Ecommerce Marketing:   Develop and execute end-to-end marketing campaigns to drive traffic, engagement, and conversions on our ecommerce platform. Optimize product listings, descriptions, and images to maximize customer appeal and search visibility. Collaborate with cross-functional teams to enhance the user experience and streamline the customer journey.   Digital Advertising:   Plan and manage online advertising campaigns, including pay-per-click (PPC), display, and social media advertising. Monitor campaign performance, analyse data, and make data-driven adjustments to optimize campaign effectiveness. Social Media Management:   Develop and execute a social media strategy that aligns with brand identity and resonates with our target audience. Manage and curate social media content, engage with followers, and respond to inquiries and comments.   Analytics and Reporting:   Monitor key performance indicators (KPIs) to measure the success of marketing efforts. Generate regular reports on marketing campaign performance and provide insights for continuous improvement.   Qualifications and Skills:   Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred. Proven experience (6 to 10 years) in a senior marketing role within the ecommerce industry. Strong content creation skills, including excellent writing and storytelling abilities. Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign). Demonstrated expertise in developing and executing successful marketing strategies for ecommerce platforms. Experience with digital advertising platforms (Google Ads, Facebook Ads, etc.). In-depth understanding of social media platforms and their role in brand building and customer engagement. Strong analytical skills and proficiency in using data to drive decision-making. Excellent communication, collaboration, and project management skills. Creative thinker with a passion for staying up-to-date with industry trends and emerging technologies.

Senior Marketing Manager | Scrabble

Posted on August 16, 2023