Performance Marketing
Company Overview
Unbound Lifestyle is a premium men's grooming brand focused on creating high-performance personal care products for modern men. The brand combines innovation, quality, and thoughtful design to deliver products that fit seamlessly into an active lifestyle.
Website: unbound-lifestyle.com
Job Summary
The Performance Marketing role will focus on developing and executing effective marketing campaigns to enhance brand visibility and drive customer acquisition. The candidate will play a vital part in monitoring campaign performance and optimizing marketing strategies to achieve business objectives.
Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Meta and Google Ads.
- Monitor campaign performance, budgets, Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC), and other key marketing metrics.
- Conduct A/B testing and implement data-driven optimizations to improve campaign performance.
- Collaborate with the creative team to develop high-performing ad creatives and landing pages.
- Prepare regular performance reports and share actionable insights.
Qualifications
- 2–4 years of hands-on experience managing Meta and Google Ads.
- Strong understanding of performance marketing metrics and attribution.
- Experience working with Direct-to-Consumer (D2C) or consumer brands is preferred.
- Analytical mindset with proficiency in Excel and reporting tools.
- Ability to thrive in a fast-paced, high-growth environment.
Preferred Skills
- Experience with additional performance marketing tools and platforms.
- Knowledge of search engine optimization (SEO) and conversion rate optimization (CRO).
Experience
- 2-4 years of relevant experience in performance marketing, particularly in managing ads on Meta and Google.
Environment
- This position is based on-site at Sector 49, Gurugram.
- Working days are Monday to Friday.
Salary
- Salary details are not specified.
Growth Opportunities
- Opportunities for career advancement within the marketing team and the broader organization as Unbound Lifestyle continues to grow.
Benefits
- Benefits are not specified but may include standard offerings typically found in marketing roles such as health insurance and paid time off.
