Content Lead | Scrabble & Jigsaw

full-time

Posted on August 10, 2023

Job Description

Content Strategy:

● Collaborate with the founder to develop and execute content strategies that support the company's objectives and brand vision.
● Conduct research and analysis to identify target audience preferences, content trends, and industry best practices.
● Define content goals, objectives, and KPIs, and regularly evaluate performance metrics to optimize content eectiveness.
● Stay up to date with content marketing trends and SEO best practices, implementing strategies to improve content visibility and engagement.
● Work closely with the founder to understand their vision, goals, and requirements, providing regular updates and seeking feedback to drive content success.

Team Management:

● Lead and manage a team of writers, providing guidance, feedback, and support to ensure the delivery of high-quality content.
● Assign writing projects, set deadlines, and monitor progress to ensure timely completion.
● Conduct regular performance evaluations, identify areas for improvement, and provide training opportunities to enhance the team's skills.
● Ensure all content is aligned with brand guidelines, tone, and voice, maintaining a consistent and cohesive brand image.
● Review and approve content created by the writing team, ensuring accuracy, clarity, and adherence to style and grammar standards.

● Collaborate with cross-functional teams, such as marketing, design, and product, to ensure content supports overall marketing initiatives and aligns with product updates.

Who We’re Looking For

We’re looking for a creative person, who thinks outside the box. You must have:

● Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
● Strong understanding of content marketing principles and SEO best practices.
● Experience managing a team of writers, providing guidance, feedback, and

fostering a collaborative environment.