Job Description
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>We are looking for a dynamic and strategic Head of Marketing to lead the brand and growth agenda for our retail jewellery business. This role requires a blend of creative vision, analytical rigor, team leadership, and a deep understanding of customer behaviour in the jewellery segment. The ideal candidate will spearhead omni-channel marketing, drive customer acquisition and retention, and build a differentiated brand experience.</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Key Responsibilities:</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Strategic Leadership</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Develop and execute the annual marketing strategy aligned with business objectives (sales, brand, footfall, digital growth).</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Drive market expansion strategies across geographies and customer segments.</b></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Brand Management</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Define and evolve the brand’s identity, tone, and positioning to differentiate in a competitive retail landscape.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Oversee ATL, BTL, and TTL marketing campaigns including seasonal, festive, and wedding collections.</b></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Digital & Performance Marketing</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Lead digital marketing strategy across SEO, SEM, social media, influencer marketing, email, and WhatsApp.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Ensure performance-driven campaigns with strong ROI and data-backed optimization.</b></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Retail Marketing & Customer Experience</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Design in-store branding, promotions, and customer engagement programs.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Build campaigns around high-footfall periods (festivals, weddings, product launches).</b></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Customer & CRM Strategy</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Leverage customer data to develop personalized marketing and loyalty programs.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Oversee CRM initiatives to enhance repeat business and increase customer lifetime value (CLV).</b></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>PR, Events & Partnerships</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Lead PR strategy and media engagement to build brand equity.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Plan brand activations, trunk shows, collaborations, and luxury partnership tie-ups.</b></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Team Management</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Build, lead, and mentor an in-house marketing team and manage external agencies/vendors.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Ensure cross-functional alignment with Sales, Product, and E-commerce teams.</b></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Budget & Analytics</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Own and manage the marketing budget efficiently.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Track KPIs and prepare monthly dashboards on brand metrics, campaign performance, and ROI.</b></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Qualifications:</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>MBA in Marketing or related field from a reputed institution.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>6–10 years of progressive experience in marketing, preferably in retail, fashion, or jewellery.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Strong expertise in both offline and digital marketing channels.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Experience in leading brand strategy, customer-centric campaigns, and managing large teams.</b></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Preferred Attributes:</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Deep understanding of high involvement/luxury purchase behaviour.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Creative and strategic mindset with a strong execution orientation.</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Excellent communication, leadership, and stakeholder management skills.</b></span></span></span></span></li>
</ul>
