Key Responsibilities • Grow customer retention rate and LTV • Develop the customer retention and loyalty strategy for Nua • Lead and execute the retention marketing plan • Develop and initiate growth and retention campaign briefs and experiments, with clearly defined metrics • Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply the learnings • Develop retention marketing strategies, including behavioural targeting, SMS/Email/Social Media retargeting • Collaborate closely with several teams, including Marketing, Product/Tech, Category, Operations, Customer Experience to build retention marketing/communications, UI/UX, payments, customer support, etc) c