Key Responsibilities

<p>&nbsp;</p> 1. Channel Strategy &amp; Brand Pull <p>&nbsp;</p> o Develop and execute the marketing strategy targeted at fabricators and trade <p>&nbsp;</p> partners <p>&nbsp;</p> o Position Green Fortune as the preferred brand within the fabricator ecosystem <p>&nbsp;</p> 2. Demand Generation <p>&nbsp;</p> o Drive awareness and preference through targeted trade marketing campaigns <p>&nbsp;</p> o Build programs that encourage fabricators to promote Green Fortune to <p>&nbsp;</p> homeowners <p>&nbsp;</p> 3. Partner Marketing Assets <p>&nbsp;</p> o Create toolkits (catalogues, product brochures, displays, POS materials, demo <p>&nbsp;</p> kits) tailored to fabricators&rsquo; needs <p>&nbsp;</p> o Develop co-branded marketing opportunities for high-potential partners <p>&nbsp;</p> 4. Loyalty Programs &amp; Events <p>&nbsp;</p> o Design and run fabricator loyalty, reward, and incentive programs <p>&nbsp;</p> o Conduct training, workshops, and meets to deepen product knowledge and <p>&nbsp;</p> brand connect <p>&nbsp;</p> o Plan and execute trade shows, roadshows, and fabricator engagement events <p>&nbsp;</p> 5. Performance Tracking &amp; Insights <p>&nbsp;</p> o Measure effectiveness of trade marketing initiatives (fabricator engagement, <p>&nbsp;</p> lead inflow, partner share of wallet) <p>&nbsp;</p> o Gather market insights from fabricators to feed into product, pricing, and brand <p>&nbsp;</p> strategy<br /> &nbsp;