D2C Growth Manager @ Happi Planet<br /> Role Overview: As the D2C Growth Manager, you will be responsible for owning and scaling our direct-to-consumer performance marketing and CRM efforts. You will play a key role in customer acquisition, retention, and conversion rate optimization, working closely with internal stakeholders and external partners to deliver strong, measurable growth. This role requires the candidate to have 2–6 years of experience in D2C growth, performance marketing, and / or eCommerce marketing.<br /> About Happi Planet: Happi Planet is a range of Natural & Chemical Free Home Care products. Happi Planet products provide Effective Cleaning, Powered by Nature.<br /> Happi Planet is founded by a team of P&G alums, with one & a half decades of relevant experience. Happi Planet is a seed funded start-up, operational for over 2.5 years now.<br /> You can more about Happi Planet @ https://www.happi-planet.com/<br /> Roles & Responsibilities:<br /> Customer Acquisition (Paid Media)<br /> •<br /> Plan, execute, and optimize campaigns across platforms like Meta (Facebook/Instagram), Google (Search, Shopping, Display, YouTube), and other relevant channels.<br /> •<br /> Continuously test creatives, audiences, and funnel strategies to reduce CAC and drive ROAS.<br /> •<br /> Manage budgets, bidding strategies, and media planning with performance targets in mind.<br /> Customer Retention & CRM<br /> •<br /> Own the CRM calendar, creating lifecycle campaigns via email, SMS, and push notifications.<br /> •<br /> Set up and optimize marketing automation journeys using platforms like Klaviyo, WebEngage, or similar.<br /> •<br /> Leverage customer data for segmentation, personalization, and increasing CLTV.<br /> Shopify & Conversion Optimization<br /> •<br /> Work with the Shopify site for campaign landing page creation, product optimization, and promotional flows.<br /> •<br /> Collaborate with developers/designers to improve site experience and funnel efficiency.<br /> •<br /> Monitor and analyse user behaviour using tools like GA4, Hotjar, and Shopify Analytics.