CRM Manager | Scrabble
Posted on June 8, 2025
Job Description
Role: CRM Manager
Location: Bangalore
Employment Type: Full-Time
We are seeking a dynamic and results-driven CRM Manager with 5 to 7 years of experience to lead our customer engagement and retention initiatives. You will manage a small team and own the strategy and execution of CRM campaigns using tools like MoEngage and HubSpot. The ideal candidate will bring strong analytical skills, customer lifecycle expertise, and a deep understanding of marketing automation.
RESPONSIBILITIES
● Develop and execute CRM strategies to drive user engagement, retention, and revenue growth.
● Manage and mentor a team of CRM specialists or executives.
● Own end-to-end campaign planning, execution, and performance tracking across email, push, SMS, and in-app channels using MoEngage and HubSpot.
● Segment audiences effectively to deliver highly personalized and relevant messaging.
● Work cross-functionally with Product, Content, Design, and Data teams to optimize CRM journeys.
● Analyze performance metrics and customer behavior to refine CRM strategies.
● Ensure data hygiene and proper CRM tool integration with other marketing and product platforms.
● Drive A/B testing and experimentation to improve campaign effectiveness.
● Stay updated with the latest CRM trends and marketing automation innovations.
QUALIFICATIONS
● 5–7 years of hands-on CRM experience, with at least 2 years in a team management or lead role.
● Proven expertise in MoEngage and HubSpot (certifications are a plus).
● Strong analytical and problem-solving skills with a data-driven mindset.
● Experience in customer lifecycle management, segmentation, and campaign automation.
● Excellent communication and team leadership skills.
● Ability to thrive in a fast-paced, agile environment.