<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Role: CRM Manager </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Location: Bangalore </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Employment Type: Full-Time </span></span></div> <div>&nbsp;</div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">We are seeking a dynamic and results-driven CRM Manager with 5 to 7 years of experience to lead our customer engagement and retention initiatives. You will manage a small team and own the strategy and execution of CRM campaigns using tools like MoEngage and HubSpot. The ideal candidate will bring strong analytical skills, customer lifecycle expertise, and a deep understanding of marketing automation. </span></span></div> <div>&nbsp;</div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong>RESPONSIBILITIES</strong>&nbsp;</span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Develop and execute CRM strategies to drive user engagement, retention, and revenue growth. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Manage and mentor a team of CRM specialists or executives. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Own end-to-end campaign planning, execution, and performance tracking across email, push, SMS, and in-app channels using MoEngage and HubSpot. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Segment audiences effectively to deliver highly personalized and relevant messaging. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Work cross-functionally with Product, Content, Design, and Data teams to optimize CRM journeys. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Analyze performance metrics and customer behavior to refine CRM strategies. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Ensure data hygiene and proper CRM tool integration with other marketing and product platforms. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Drive A/B testing and experimentation to improve campaign effectiveness. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Stay updated with the latest CRM trends and marketing automation innovations. </span></span></div> <div>&nbsp;</div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong>QUALIFICATIONS</strong> </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● 5&ndash;7 years of hands-on CRM experience, with at least 2 years in a team management or lead role. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Proven expertise in MoEngage and HubSpot (certifications are a plus). </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Strong analytical and problem-solving skills with a data-driven mindset. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Experience in customer lifecycle management, segmentation, and campaign automation. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Excellent communication and team leadership skills. </span></span></div> <div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Ability to thrive in a fast-paced, agile environment.</span></span></div>