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Head Of Influencer Content Marketing | Scrabble & Jigsaw

Posted on April 3, 2024

Job Description

  1. Grow direct traffic to Gynoveda website by 100% annually (CAGR)

  • Create compelling 3rd party content to establish Gynoveda as the primary go-to player among married couples planning to start a family.

  • Focus on stages of pregnancy and parenthood aiming for widespread reach and impact.

  • Generate LEADS with a high intent to convert as sales on website 

  • Generate LEADS to call centre for doctor appointment at the clinic

  • Craft content using the AIDA framework to build a credible brand image without relying on offers or discounts.

 
  1. Work with gig economy and freelance content creators without depending on creating in-house content.

  • Provide brief to copywriter to create scripts to be used by content creators for making video content, headlines, description

  • Curate network of 5000+ regional content creators to develop videos & creatives posted on their social media handle

  • Identify niche influencers & content creators with industry's best engagement rates to create content with high Reason-To-Believe (RTB)

  • Select local content creators & producers to visit Gynoveda customer's residences across India to record & edit video testimonials used as online ads

 
  1. Accountable for YouTube SEO to grow organic traffic by 50% annually

  • Do Google keywords research to draw a list of most frequently searched questions 

  • Create content with camera-friendly doctors & medical experts

  • Based on keywords research and high ranking videos on YouTube create authentic content for couples on fertility, pregnancy, PCOS, periods, sexual and reproductive health

  • Conceptualization of a news channel and invite popular influencers for podcast style conversation

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