Head Of Influencer Content Marketing | Scrabble & Jigsaw
Job Description
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Grow direct traffic to Gynoveda website by 100% annually (CAGR)
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Create compelling 3rd party content to establish Gynoveda as the primary go-to player among married couples planning to start a family.
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Focus on stages of pregnancy and parenthood aiming for widespread reach and impact.
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Generate LEADS with a high intent to convert as sales on website
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Generate LEADS to call centre for doctor appointment at the clinic
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Craft content using the AIDA framework to build a credible brand image without relying on offers or discounts.
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Work with gig economy and freelance content creators without depending on creating in-house content.
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Provide brief to copywriter to create scripts to be used by content creators for making video content, headlines, description
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Curate network of 5000+ regional content creators to develop videos & creatives posted on their social media handle
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Identify niche influencers & content creators with industry's best engagement rates to create content with high Reason-To-Believe (RTB)
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Select local content creators & producers to visit Gynoveda customer's residences across India to record & edit video testimonials used as online ads
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Accountable for YouTube SEO to grow organic traffic by 50% annually
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Do Google keywords research to draw a list of most frequently searched questions
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Create content with camera-friendly doctors & medical experts
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Based on keywords research and high ranking videos on YouTube create authentic content for couples on fertility, pregnancy, PCOS, periods, sexual and reproductive health
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Conceptualization of a news channel and invite popular influencers for podcast style conversation
