JSW One MSME: Brand Marketing Lead

 

 

The world-renowned JSW Group is a leading name in core industries such as steel, cement, energy, minerals, ports & infrastructure and many more.

 

Leveraging our extensive distribution network and supply chain management experience, we bring to India the JSW One experience.

 

JSW One is an integrated platform that seeks to provide end-to-end services for the construction and manufacturing needs of a varied clientele. Our connected engagement and e-commerce platform works to improve transparency and ease of business by forming direct connections between different customer bases and suppliers of resources such as steel, cement and paint.

 

Our Key Client Groups Include:

·      MSMEs: Those in the manufacturing business that require steel for industrial use.

·      Independent Home Builders (IHB's): Those who build residential properties on their own land (may not be an enterprise).

·      Independent Customers: Builders, who develop properties for personal end use.

·      Influencers: This group consists of masons, contractors, architects, fabricators, interior designers and such.

 

At JSW One, we believe in creating an atmosphere of camaraderie and candor that facilitates efficient collaboration and a friendly, yet growth oriented work- environment.

 

JSW One MSME is a B2B e-commerce platform for steel consumers, connecting micro, small and medium enterprises with steel distributors. At JSW One MSME, one can purchase steel at competitive prices, with doorstep delivery at the click of a button. We aspire to bring transparency & competitive pricing, trust, quality product, timely delivery, and after-sales support in steel purchases. The platform shall also facilitate financing solutions and credit offers by banks and distributors for MSME’s steel purchases on the platform.

 

 

Location: Mumbai. Candidates should be open to travel for business. 

 

 

Who you are:

• A Brand Strategist with passion for brand creation who has hands-on understanding of brand development, brand building and GTM
• A Brand Evangelist with experience in shaping brands, and driving brand development from scratch B2B or B2C
• Help scale and deliver on business metrics.
• Define brand goals, success KPIs and build an org wide visibility on brand metrics
• Has a keen eye for design and creative judgement and able to bring partners for good design and creative development for the brand assets.
• A Brand Communication Lead who can independently craft integrated marketing plans for both ATL , BTL, and Digital, working in tandem with external agency partners and internal stakeholders
• Above all you should be Consumer First. Someone who can help distil and bring forth consumer insights and ideas to complex business problems.

Core Responsibilities

• Would contribute to the Brand Development, campaigns and Go-to-Market strategies
• Focussed on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building.
• The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders
• Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning
• Build and execute brand strategy into plans, brand positioning and go-to market strategies
• Strengthening the brand identity and positioning across online and offline channels
• Will lead ATL, BTL, Customer Research,Content & Creatives, Social Media
• Creating and managing customer research, promotional collateral to establish and maintain product branding
• Maintain brand consistency across all external and internal creatives and communications
• Handle external Media relationships, PR and agency relationships
• Develop best practices, define and track KPIs for managing marketing success
• Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concept
• Event organization experience will be a plus

 

Must haves

• Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.
• Hands on experience in brand creation and development, with experience in brand building and GTM.
• Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets.
• Be comfortable with both creative and business dimensions of marketing
• Comfortable to strategize and execute large scale brand and marketing communication campaigns
• Think about brand beyond communication and develop a holistic brand experience across consumer touch points
• Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships
• Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins
• Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)
• Expertise in creative and production process for traditional and digital (incl. video audio)materials
• Handled Content, media, PR and brand campaign management calendar
• Has built marketing experiences across display, social, mobile, online and mass media demands.

 

Key Partners to work with :

• Biz Category Team
• Sales Team
• Finance and Accounts Team
• Creative and Digital Agency ( External )

Role Brand Management

Industry Type Internet

Functional Area Marketing & Communication

Employment Type Full Time, Permanent

Role Category Marketing

Education: MBA Marketing from Tier 1 Institute