Work Description:
Accountable for full-funnel social media marketing from strategy to execution
➔ Achieve company sales targets using paid marketing channels
➔ Obsessive focus on ROAS by optimizing CPM, CPC, CPA
➔ Create video content marketing campaigns to drive eCommerce sales on website
◆ Setup TOF, MOF, BOF campaigns on facebook, instagram
◆ Build cross-platform FUNNELS [FB/Google] to implement retargeting strategies
◆ Test & Scale sponsored ads using videos, image carousels
◆ A/B test audiences - Lookalike, Interest-based, Website Visitors, Video Views
➔ SPLIT TEST of ads copies, landing pages, creatives, video content engagement
➔ ATTRIBUTION - Setup tags managers [UTM, GTM] for to track & optimize user behaviors
➔ Sharp focus on hyper-growth and profitable unit economics

Candidature requirements:
★ 6+ years of digital marketing experience in performance marketing with digital first brand
★ Video-content-led online marketing added plus
★ Deep expertise in performance marketing especially using remarketing strategies
★ Strong analytical mindset with data-driven decision making