Manager – Design | Scrabble
Posted on February 16, 2026
Job Description
Job Description: Manager – Design
Location: Gurgaon, Haryana (On-site)
Experience: 6–10 years
Joining: Immediate
About Rasayanam
Rasayanam is a bootstrapped, profitable D2C supplements brand built with a sharp focus on product
integrity, scientific validation, and long-term customer trust. Founded in 2020, we have scaled to ₹35+
crore in annual revenue through disciplined execution and a strong customer-first approach.
We operate with complete transparency, rigorous quality standards, and a commitment to sustainable,
profitable growth. Our ambition is to build India’s most trusted and credible clean supplement and
wellness brand.
About the Role
This role exists for one simple reason:
To lead and elevate Rasayanam’s creative output across brand and performance marketing channels,
ensuring every design and campaign drives business results and strengthens brand equity.
As Manager – Design, you will own the vision, strategy, and execution of all creative output. You
will translate business goals into powerful creative solutions, balancing brand storytelling with
measurable performance.
This is a hands-on leadership role at the intersection of:
● Brand & performance marketing
● Digital-first creative design
● Team leadership & creative operations
Key Responsibilities
Creative Leadership & Strategy
● Own the overall creative vision across brand, performance marketing, and product
communication
● Translate business goals into clear creative strategies and execution plans
● Set and maintain high creative standards, benchmarks, and quality controls
● Ensure consistency of brand voice, visual identity, and storytelling across channels
Location: Gurgaon, Haryana (On-site)
Experience: 6–10 years
Joining: Immediate
About Rasayanam
Rasayanam is a bootstrapped, profitable D2C supplements brand built with a sharp focus on product
integrity, scientific validation, and long-term customer trust. Founded in 2020, we have scaled to ₹35+
crore in annual revenue through disciplined execution and a strong customer-first approach.
We operate with complete transparency, rigorous quality standards, and a commitment to sustainable,
profitable growth. Our ambition is to build India’s most trusted and credible clean supplement and
wellness brand.
About the Role
This role exists for one simple reason:
To lead and elevate Rasayanam’s creative output across brand and performance marketing channels,
ensuring every design and campaign drives business results and strengthens brand equity.
As Manager – Design, you will own the vision, strategy, and execution of all creative output. You
will translate business goals into powerful creative solutions, balancing brand storytelling with
measurable performance.
This is a hands-on leadership role at the intersection of:
● Brand & performance marketing
● Digital-first creative design
● Team leadership & creative operations
Key Responsibilities
Creative Leadership & Strategy
● Own the overall creative vision across brand, performance marketing, and product
communication
● Translate business goals into clear creative strategies and execution plans
● Set and maintain high creative standards, benchmarks, and quality controls
● Ensure consistency of brand voice, visual identity, and storytelling across channels
+91 8882566684, +91 9654167111
contact@rasayanam . in
contact@rasayanam . in
Plot no 697, sector 69, IMT HSIIDC Faridabad (HR), INDIA 121004
RASAYANAM . in
CIN- U46497HR2024PTC122425 GST NO - 06AANCR7133H1Z6
Performance-Focused Creative Direction
● Lead the creation of high-impact performance creatives for Meta, Google, YouTube, and other
paid channels
● Work closely with D2C team to optimize creatives for CTR, CVR, ROAS, and revenue
● Use insights, data, and learnings to iterate and scale winning creatives
● Balance aesthetics with conversion-focused design and messaging
Customer & Market Understanding
● Deeply understand the target audience, customer pain points, and motivations
● Conduct and guide research on competitors, trends, and consumer insights
● Ensure all creatives solve a real customer problem and communicate value clearly
Cross-Functional Collaboration
● Partner closely with marketing, product, growth, and leadership teams
● Present creative ideas, strategies, and performance insights to stakeholders
● Align creative output with business priorities and launch timelines
What We’re Looking For
Must-Have
● 6–10+ years of experience in creative roles
● Proven experience leading creative teams in high-growth brands, startups, or agencies
● Strong background in performance marketing creatives (not just brand campaigns)
● Demonstrated impact on business metrics such as revenue, ROAS, conversions, or growth
● Deep understanding of digital-first design, content, and storytelling
● Ability to think strategically while staying hands-on when needed
Nice-to-Have
● Experience in D2C, health & wellness, FMCG, or consumer brands
● Experience scaling brands in Indian and global markets
● Strong understanding of motion, video, and short-form content trends
Tools & Skills
● Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.)
● Strong understanding of creative testing frameworks and iteration cycles
● Ability to read and interpret performance data and insights
● Excellent communication, presentation, and stakeholder management skills
● Lead the creation of high-impact performance creatives for Meta, Google, YouTube, and other
paid channels
● Work closely with D2C team to optimize creatives for CTR, CVR, ROAS, and revenue
● Use insights, data, and learnings to iterate and scale winning creatives
● Balance aesthetics with conversion-focused design and messaging
Customer & Market Understanding
● Deeply understand the target audience, customer pain points, and motivations
● Conduct and guide research on competitors, trends, and consumer insights
● Ensure all creatives solve a real customer problem and communicate value clearly
Cross-Functional Collaboration
● Partner closely with marketing, product, growth, and leadership teams
● Present creative ideas, strategies, and performance insights to stakeholders
● Align creative output with business priorities and launch timelines
What We’re Looking For
Must-Have
● 6–10+ years of experience in creative roles
● Proven experience leading creative teams in high-growth brands, startups, or agencies
● Strong background in performance marketing creatives (not just brand campaigns)
● Demonstrated impact on business metrics such as revenue, ROAS, conversions, or growth
● Deep understanding of digital-first design, content, and storytelling
● Ability to think strategically while staying hands-on when needed
Nice-to-Have
● Experience in D2C, health & wellness, FMCG, or consumer brands
● Experience scaling brands in Indian and global markets
● Strong understanding of motion, video, and short-form content trends
Tools & Skills
● Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.)
● Strong understanding of creative testing frameworks and iteration cycles
● Ability to read and interpret performance data and insights
● Excellent communication, presentation, and stakeholder management skills
+91 8882566684, +91 9654167111
contact@rasayanam . in
contact@rasayanam . in
Plot no 697, sector 69, IMT HSIIDC Faridabad (HR), INDIA 121004
RASAYANAM . in
CIN- U46497HR2024PTC122425 GST NO - 06AANCR7133H1Z6
What Success Looks Like in This Role
● Creative output consistently drives both brand love and measurable business results
● The creative team operates with clarity, speed, and high standards
● Performance creatives show continuous improvement in CTR, CVR, and ROAS
● Clear creative frameworks and systems are established and followed
Why Join Us
● Opportunity to shape and scale a high-impact brand
● High ownership and decision-making power
● Collaborative, fast-paced, and growth-focused environment
● Direct impact on the company’s growth and success
If you are a creative leader who believes creativity should “move numbers, not just win awards”,
we’d love to hear from you.
● Creative output consistently drives both brand love and measurable business results
● The creative team operates with clarity, speed, and high standards
● Performance creatives show continuous improvement in CTR, CVR, and ROAS
● Clear creative frameworks and systems are established and followed
Why Join Us
● Opportunity to shape and scale a high-impact brand
● High ownership and decision-making power
● Collaborative, fast-paced, and growth-focused environment
● Direct impact on the company’s growth and success
If you are a creative leader who believes creativity should “move numbers, not just win awards”,
we’d love to hear from you.