Retention Business Analyst | Scrabble

Posted on January 25, 2026

Job Description

<div>Retention Business Analyst About Nua Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India. Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already India’s largest and most engaged digital-first FemTech brand. Our story began with a pad. And not just any pad that could be picked oﬀ the shelves but one that was truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive and eﬀective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology. Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family oﬃce. If you are as passionate as we are in making a diﬀerence and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for. Key Responsibilities: ● ● ● ● ● Deep-Dive & Root-Cause Analysis – Conduct detailed analyses with respect to customer churn, repurchase rates, revenue and LTV projections, results and P/L view of experimental campaigns and other initiatives, and other ad-hoc business analytical requirements Insights & Decision Support – Work closely with Data Analyst to extract, consolidate, and interpret data from multiple sources to surface trends, uncover patterns, and highlight key levers for Retention growth and profitability Business Review Management – Lead preparation of data for weekly and monthly reviews, highlight areas that require attention, and share insights to improve the same Variance & KPI Tracking – Deliver variance analysis vs. revenue and spends targets Dashboards & Reporting – Build and maintain dashboards, reports, and visualizations that provide real-time visibility into business performance across channels and product categories Preferred Qualifications ● ● ● ● ● ● CMA / MBA (Finance) / Postgraduate in Finance / or graduate with a strong finance and business background. Minimum 2 years of progressive experience in business analytics, business finance, FP&A, or a similar role, ideally within consumer brands, D2C, FMCG, or high-growth start ups. Strong understanding of profitability drivers, and key business metrics. Advanced proficiency in Microsoft Excel/Google Sheets (pivot tables, lookups, complex formulas); exposure to SQL or BI tools (Power BI, Looker, Tableau) is an advantage. Analytical and detail-oriented mindset with strong problem-solving abilities. Excellent communication and data storytelling skills to translate analysis into actionable business insights.</div> <div> Aspect Details Company NUA (D2C women’s wellness / period-care brand) Role Retention Business Analyst Location Mumbai (on-site / hybrid) CTC ₹8 LPA fixed Industry D2C / E-commerce / Subscription-led brand</div> <div>Area Expectation Core strength Very strong Excel Nature of work Business analysis + hypothesis building Data ownership Data is prepared by Data Analyst This role’s job Interpret, question, analyze, and explain data Output Insights, churn reasons, retention</div>