Job Description
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">Key Responsibilities:</span></span></span></b></span></span></span></p>
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<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">Marketing Strategy</span></span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">: Develop, implement, and manage comprehensive marketing strategies across multiple verticals, including performance marketing, retention, SEO, and branding campaigns.</span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">Project Management</span></span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">: Lead and manage all marketing projects from ideation to execution, ensuring alignment with business goals and timely delivery.</span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">Performance Marketing</span></span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">: Oversee paid digital campaigns, working with the performance marketing team to optimize ROI across all platforms.</span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">Retention & CRM</span></span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">: Drive customer retention strategies through personalized marketing efforts, loyalty programs, and effective CRM initiatives.</span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">Branding & Content</span></span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">: Collaborate with branding teams to maintain brand consistency across all channels, including digital, offline, and social media.</span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">SEO & SEM</span></span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">: Work with the SEO team to optimize organic growth and ensure best practices in search marketing.</span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">Analytics & Reporting</span></span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">: Regularly analyze campaign performance and create detailed reports on marketing effectiveness, using data to inform future decisions.</span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">Cross-functional Collaboration</span></span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">: Work closely with cross-functional teams, including product, sales, and creative, to ensure cohesive marketing efforts.</span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">Stakeholder Management</span></span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">: Serve as the main point of contact between the marketing department and the founders, providing regular updates and insights.</span></span></span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">Budget Management</span></span></span></b><span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:"Times New Roman",serif">: Manage marketing budgets across different campaigns, ensuring effective allocation of resources.</span></span></span></span></span></span></li>
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