<div>About the Role<br /> We&#39;re looking for a sharp, ROI-obsessed Head of Performance Marketing to lead ANNY&rsquo;s digital growth engine across paid media, SEO, and affiliate marketing. This role demands a perfect balance of analytical horsepower and creative intuition. The ideal candidate has owned ₹75L+ monthly budgets, consistently delivered 4+ ROAS, and knows how to scale performance across channels with precision. If you thrive on numbers but speak the language of brand &mdash; this is your playground.</div> <div>&nbsp;</div> <div>What You&rsquo;ll do:</div> <div><br /> ● Growth Strategy: Lead ANNY&rsquo;s performance marketing strategy across Meta, Google, YouTube, Pinterest &amp; more.<br /> ● Campaign Execution: Own full-funnel ad campaigns &mdash; from ideation to execution to performance optimization.<br /> ● Affiliate Marketing: Build and scale affiliate networks with publishers, influencers, and deal platforms to unlock incremental revenue.<br /> ● SEO Strategy: Oversee SEO roadmap with content, product, and tech teams to grow organic visibility and rankings.<br /> ● Creative Collaboration: Partner with content/design teams to launch ad creatives that convert and reflect the brand&rsquo;s vibe.<br /> ● Analytics &amp; Optimization: Deep-dive into ROAS, CAC, LTV, CTR, CVR and make data-backed decisions to scale profitably.<br /> ● Channel Expansion: Explore and test new paid acquisition channels for diversified growth.<br /> ● Landing Page &amp; CRO: Work with tech/design to improve conversion rate through better UX and performance-focused landing pages.</div> <div>Budget Ownership: Manage and optimize multi-crore ad budgets with sharp efficiency and accountability.<br /> ● Team &amp; Agency Management: Lead a team of media buyers, agencies, freelancers &amp; SEO partners to deliver results.</div> <div>&nbsp;</div> <div>Who You Are