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Marketing Lead | Scrabble

Posted on May 29, 2024

Job Description

<div>Responsibilities:<br /> ● Develop and execute a comprehensive performance marketing strategy to<br /> drive customer acquisition and revenue growth.<br /> ● Work closely with the founders and build the marketing function in terms of<br /> defining the strategy, the channels and execution models and building the<br /> team.<br /> ● Lead a team responsible for managing and optimising digital channels,<br /> including email marketing, LinkedIn, and other relevant platforms as of now<br /> this role is IC but the person will build a team around him/herself.<br /> ● Collaborate with content creators to leverage podcasts, web assets, and other<br /> content formats to enhance marketing campaigns.<br /> ● Analyse data and insights to continually optimise marketing strategies and<br /> tactics for maximum ROI.<br /> ● Stay abreast of industry trends and best practices to ensure the company<br /> remains at the forefront of marketing innovation.<br /> ● Manage relationships with external agencies and partners to support<br /> marketing initiatives.</div> <div>● Provide regular reports and updates to senior leadership on marketing<br /> performance and key metrics.</div> <div>&nbsp;</div> <div>Requirements:<br /> ● 5-8 years of experience in performance marketing, with a strong focus on<br /> digital channels.<br /> ● Proven expertise in leveraging email marketing, LinkedIn, and content<br /> marketing to drive results.<br /> ● Prior exp in building and scaling a global enterprise SaaS marketing function<br /> is critical to succeed in this role. NA market exposure is mandatory.whereas<br /> experience in the ME/SEA markets is a plus.<br /> ● Planning and executing end to end organisation&rsquo;s marketing efforts including<br /> website (SEO/SEM), Performance Marketing, Social Media, Campaigns,<br /> Product Marketing, Events, PR etc. working closely with the internal team and<br /> third party agencies.<br /> ● Design and roll-out frequent communication like newsletters, social media<br /> posts, program updates, campaign reports and blog posts and coordinate<br /> with partners, agencies and internal teams to curate, refine and publish<br /> content of all forms.<br /> ● Understanding of sustainability or real estate space would be an added<br /> advantage.<br /> ● Strong analytical skills and the ability to translate data into actionable insights<br /> with excellent communication and leadership abilities.</div> <div>&nbsp;</div> <div>&nbsp;</div> <div>&nbsp;</div> <div>&nbsp;</div>
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