<div>Designation - Sr. Manager, Performance Marketing Team - Marketing Location - Lower Parel, Mumbai</div> <div>&nbsp;</div> <div>Team &amp; Position Summary</div> <div>&nbsp;</div> <div>As a Sr. Manager, Performance Marketing, you will play a pivotal role in driving the company&#39;s digital marketing strategies and optimizing marketing campaigns to achieve growth targets. This role requires a seasoned marketing professional with a strong analytical mindset, strategic thinking, and a proven track record of scaling and optimizing performance marketing initiatives.</div> <div>&nbsp;</div> <div>Roles &amp; Responsibilities</div> <div>&nbsp;</div> <div>● Performance Marketing Strategy: Develop and execute a comprehensive performance marketing strategy that aligns with the company&#39;s growth objectives. This includes overseeing all aspects of performance marketing channels, including paid search, paid social, display advertising, marketplace advertising, catalog hygiene for DTC and marketplaces. ● Campaign Management: Plan, launch, and manage paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, Instagram Ads, and others. Continuously optimize campaigns for maximum ROI and efficiency. ● Budget Management: Develop and manage the performance marketing budget, allocating resources effectively to achieve KPIs and ROAS targets while ensuring cost control. ● Analytics and Reporting: Monitor and report key performance metrics, conduct in-depth analysis, and generate actionable insights. Regularly report on campaign performance to the leadership team. ● Conversion Rate Optimization (CRO): Collaborate with the web development and design teams to implement CRO strategies that improve website conversion rates and customer retention. ● A/B Testing: Plan and execute A/B tests to optimize ad creatives, landing pages, and marketing funnels. Implement learnings to improve campaign performance. ● Team Leadership: Lead and mentor a team of performance marketing specialists, providing guidance, coaching, and support to ensure the team&#39;s success. ● Vendor and Agency Management: Oversee relationships with external partners, agencies, and vendors to ensure efficient execution of marketing initiatives. ● Competitor Analysis: Stay updated on industry trends and monitor competitor strategies to identify opportunities and threats. ● Collaboration: Collaborate cross-functionally with other teams, including visual communication, product development, content marketing, and sales, to ensure alignment and seamless execution of marketing strategies.</div> <div>&nbsp;</div> <div>Qualification &amp; Skills</div> <div>&nbsp;</div> <div>● Bachelor&#39;s degree in marketing, business, or a related field. MBA or advanced marketing certifications are a plus. ● 5+ years of experience in digital marketing with a strong emphasis on performance marketing. ● Proven track record of independently owning and managing performance marketing campaigns, preferably on the client side in the e-commerce&nbsp;industry. ● Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools. ● Strong arithmetic and analytical skills, and experience with data-driven decision-making. ● Exceptional leadership and team management skills. ● Excellent communication and collaboration abilities. ● Strong creative sensibilities and a passion for staying updated on industry trends.</div>