Deputy Manager – D2C

Company Overview

Not specified.

Job Summary

We are looking for a strategic and execution-driven professional to join our team as Deputy Manager – Direct-to-Consumer (D2C). This is a high-impact leadership role responsible for scaling our D2C business through data-driven growth strategies, team leadership, and operational excellence. The ideal candidate will combine strong business acumen with deep digital expertise to own the D2C Profit & Loss (P&L), drive website sales, and deliver a seamless consumer experience across all touchpoints—from acquisition to retention.

Responsibilities

• D2C Strategy & Performance:

  • Own and manage the P&L for the D2C channel with defined sales growth targets.
  • Develop and execute both short-term and long-term D2C growth roadmaps.
  • Analyze digital funnels, conversion rates, and customer journeys to optimize performance.

• Website & Conversion Management:

  • Oversee end-to-end website operations, including User Interface (UI)/User Experience (UX), Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and technical enhancements.
  • Work closely with design and tech teams to ensure a fast, intuitive, and conversion-optimized site.
  • Implement A/B testing to improve conversion rate and average order value (AOV).

• Marketing & Growth Execution:

  • Lead performance marketing across paid, organic, influencer, and affiliate channels.
  • Define and execute customer retention and loyalty strategies to enhance Lifetime Value (LTV).
  • Collaborate with marketing and content teams to drive traffic, engagement, and storytelling initiatives.

• Team & Cross-functional Leadership:

  • Build, mentor, and lead a cross-functional team across marketing, operations, and customer experience.
  • Collaborate with merchandising, logistics, and support teams to ensure seamless D2C operations.

• Data & Analytics:

  • Track and analyze key metrics such as traffic, conversion, Customer Acquisition Cost (CAC), AOV, and Return on Advertising Spend (ROAS).
  • Leverage analytics tools and dashboards to extract insights and guide growth strategies.

• Market & Competitor Intelligence:

  • Monitor market trends, competitor activities, and emerging innovations in D2C.
  • Collaborate with product and design teams to convert insights into new offerings and improvements.

Qualifications

• Postgraduate degree.
• 3+ years of experience in D2C, e-commerce, or digital sales.
• Proven track record in scaling D2C revenue, preferably in consumer/lifestyle brands.
• Strong knowledge of Shopify, digital marketing, analytics, and tech integrations.
• Experienced in leading cross-functional digital teams.
• Excellent analytical, problem-solving, and communication skills.
• High ownership mindset and ability to thrive in a fast-paced, growth-oriented environment.

Preferred Skills

• Familiarity with nuances of the D2C landscape and consumer behavior.
• Experience with advanced analytics tools and e-commerce platforms.

Experience

• Minimum of 3 years of relevant experience in the D2C or e-commerce sectors.

Environment

• The position is based in Mumbai and is on-site.

Salary

Not specified.

Growth Opportunities

• Opportunity to shape and scale a leading D2C brand in its growth phase.
• Direct exposure to founders and leadership with full ownership of the D2C mandate.
• A fast-paced, entrepreneurial culture with rapid learning and career growth.

Benefits

Not specified.